For the love of taste with Veganuary.

SanLucar, the premium brand for fruit and vegetables, and the popular cooking app Kitchen Stories are turning vegan January -known as Veganuary- into a month of feasting with sunny fruit and delicious recipes. This is already their fourth successful collaboration.

With the campaign “For the love of taste”, SanLucar and Kitchen Stories will demonstrate from 1 to 31 January 2024 how delicious fruits and recipes for vegan dishes can boost sales.

In January, SanLucar is offering creamy-sweet bananas, crunchy apples, exotic-sweet pineapple, tender onions, tasty tomatoes, and aromatic pumpkins as secondary placements in the German supermarkets. These ingredients and the downloadable recipes from Kitchen Stories can be used to conjure up a “Vegan risotto with caramelized onions”, a wholesome “5- ingredient pumpkin soup” or a dreamy “Moonlight smoothie”, among other culinary
delights.

“Our vision is to bring natural joy of life and health. And we want to drive this forward with this Veganuary campaign. Trying out the Kitchen Stories recipes with our fruits and vegetables can be great fun. Moreover, the dishes taste absolutely delicious!” says Nuria Pizán, Brand & Creative Director at SanLucar.

The Veganuary is already a success story for SanLucar and Kitchen Stories. “With the last campaign, we reached 31.8 million contacts and achieved 83% more sales through the Kitchen Stories secondary placements,” says Nuria Pizán, Brand & Creative Director at SanLucar. At the POS, attractive top signs, display stands, recipe folders and flyer adverts push sales. The campaign is also flanked by various posts on social and digital channels.

THIS PROMOTION IS ONLY AVAILABLE AT SUPERMARKETS IN GERMANY.