SanLucar, the premium brand for fruit and vegetables, is launching the new year with its latest campaign, “Start Fresh, Feel Well!”. This campaign is designed to give retailers a strong boost at the start of the season, centered on premium citrus production.
Following the holiday season and the start of the new year, it is traditionally an ideal time to place citrus fruits at the center of retail attention. With a broad assortment of delicious citrus fruits sourced from its own farms, SanLucar offers the ideal range to meet demand – from oranges and mandarins to grapefruit, blood oranges and lemons.
“The beginning of the year is a particularly strong period for citrus,” says SanLucar Marketing Director Monica Palmieri. “People want to feel lighter and consciously choose fresh products. For retailers, this is the perfect moment to showcase SanLucar citrus prominently — and we support them with a strong new campaign.
To ensure simple and successful implementation at retail level, SanLucar is providing eye-catching POS materials, including Top signs, displays and wobblers, designed to communicate clear messages and enhance product visibility. In addition, a digital social media campaign is driving further awareness.
With its “Start Fresh, Feel Well!” campaign, SanLucar gives retailers a powerful start to the year. The seasonal campaign reflects current consumer trends and showcases a product range at the point of sale that stands for freshness, lightness, the Mediterranean way of life, and outstanding taste. Together with its retail partners, SanLucar is creating a strong impetus for increased visibility, higher customer traffic, and successful sales at the beginning of the year.
“Our new Marketing Director, Monica, and her team have developed a great new campaign that is above all emotional, while also taking an international approach. The great visual language – and the 360° concept in particular – offer real added value for retailers and is easy to implement.
This represents targeted premium-brand marketing that is unique within the fruit and vegetable segment,” says Armin Rehberg, CEO of SanLucar.
About SanLucar.
SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition – in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil.
Founded in 1993 by Stephan Rötzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately 1.000.000.000 euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy “Taste in harmony with people and nature” is the foundation of everything SanLucar does and the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Jennifer Heer / Press Department SanLucar Fruit
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