Stephan Rötzer, Founder and Owner.
As the son of a fruit and vegetable wholesaler from Munich, he was born with a passion for best fruit and vegetables. He fell in love with Spain and citrus fruit early on, and therefore founded SanLucar in Valencia in 1993. Since then, he has been living his dream every day, providing people with the best fruit from all over the world. He found reliable partners in excellent master growers, who help him realise his vision of providing extraordinary fruit and vegetables. So it’s no surprise that SanLucar has come to be a major international brand with a good reputation. He has now retired from the daily business of the company, to be able to concentrate on the further development of the products and brand.
“I’m constantly fascinated by fruit and the dynamics of this business. And I’m happy that I can live my passion on my many trips around the world.”
Jorge Peris, Co-founder and General Manager.
The economist from Valencia started out supporting Stephan Rötzer as a student in the founding and development of SanLucar. Hand in hand with the growth of the company, he faced a variety of professional challenges, ranging from HR and Finance to the Management Department. Today he is the SanLucar Group’s General Manager and focuses on strategic corporate development. As a dream team, Stephan and Jorge always come up with good ideas about how they can further revolutionise the world of fruit.
“If people had told me back then when I was a student that SanLucar would start out in a garage and turn into a global enterprise, I would’ve probably thought they were crazy. But SanLucar has always been something special. Keeping it that way has always been my duty and I continue to keep a watchful eye on it.”
Armin Rehberg, Managing Director.
Armin Rehberg has been CEO Direction at the SanLucar Group since January 1, 2021. Together with owner and founder Stephan Rötzer, he is responsible for all business activities of SanLucar, especially for national and international trading partners. His focus is on using efficient processes and a strong team to ensure the long-term marketing of SanLucar’s production in terms of absolute customer and producer orientation:
“As an experienced top trade manager with feeling and experience also on the supplier and production side, it is a pleasure for me to further develop our teams every day with great commitment and fun and to steer and accompany SanLucar on its growth course and orientation together with Stephan. It is important for us to do things here in a way that we are proud of. SanLucar is simply a great company, active worldwide and incredibly dynamic.”