Campaign for a good cause.

Following the successful collaboration at the beginning of this year, which raised up to €25,000 for social causes, the premium fruit and vegetable brand SanLucar and the football club VfB Stuttgart are teaming up for a new campaign, available at points of sale in the southern German region of Baden Württemberg.

During the international matches in October, a new line of SanLucar products with the sticker of the VfB Fritzle (the famous mascot of the German football club), will be launched. This campaign will focus on SanLucar premium fruits such as blueberries, mandarins, oranges, lemons, grapes, plums, mango, avocado and Fresh Cut.

SanLucar will donate 10% of the potential proceeds from these products to the VfB “Brustring der Herzen” Foundation. This time, at least one regional food project in
Stuttgart oriented to help people with limited living conditions will be supported; as well as a SanLucar DREAMS project in South Africa. The DREAMS initiative aims to introduce children living in the regions close to the SanLucar farms in the country to football, while also teaching values such as team spirit, discipline, and self confidence. To achieve this, a football pitch is being created and coaches are being trained.

The campaign is accompanied by SanLucar – VfB trading cards, in which customers can collect the “Fritzle Sticker” and win prizes such as tickets to a VfB home game in the European premier class.

“Doing good is simply fun. Our latest joined campaign showed that there is significant interest in supporting social projects and eating healthily at the same time. Combining this with sport and a great club like VfB Stuttgart is certainly a guarantee of success guided by heart. Everyone benefits. The campaign weeks are accompanied by attractive secondary placement displays in the participating markets,” says SanLucar CEO Armin Rehberg. He adds “This initiative is a great example of our special commitment to do things in a way we can be proud of, both at international, national and regional level.”