SanLucar expands its business to Asia.

The multinational company SanLucar continues its international expansion plan, with its sights set on Asia. The premium fruit and vegetable brand has now reached a major new milestone by launching its products in Singapore.

As part of its strategy to open up to Asian markets, the company’s CEO, Armin Rehberg, accompanied by Bilal Issa, Commercial Director Middle & Far East, has initiated a partnership with the DFI chain, the country’s largest
retailer.

DFI includes chains such as Welcome, Market Place, Olivers and 3hreesixty in Hong Kong. It also comprises 7eleven in China, Singapore, Hong Kong, and Macau; Hero in Indonesia; ColdStorage, CS Fresh, and Giant in Singapore; as well as Sanmiu in Macau, and Lucky in Cambodia.

The framework agreement for this new cooperation has already been signed and the first product deliveries will be carried out this year. This is a further step in SanLucar’s ambitious plan for international development over the next five years, and certainly a big step on the Asian continent.

“I am really impressed by DFI and the decision-makers there, from Purchasing and Marketing to Warehousing and the stores,” says Armin Rehberg. “As a global brand, our goal is to bring our SanLucar concept to the right markets and the right countries with the special added value of our premium quality. SanLucar and Asia are a perfect match,” he says. The CEO also emphasizes that it is extremely important to founder Stephan Rötzer and himself not to neglect the retailers in the home markets.