On Thursday, October 24th, SanLucar CEO Armin Rehberg received the “Rising Brand Award 2024” from the leading retail company DFI Retail Group at a festive event in Singapore. The top management of DFI, a leading Asian company in the retail sector, thanked the SanLucar team – consisting of Armin Rehberg, Jaime Sánchez (International Markets Director), Bilal Issa (Middle & Far East Commercial Director), and Kenny Chu (Asia Business Development Manager) – for the added value and innovative strength of the SanLucar brand.
Armin Rehberg expressed his gratitude to all the professionals of SanLucar involved in the launch of the firm in Singapore. “We are very proud and grateful for this award, which is also an incentive for the future. As a unique premium brand for fruit and vegetables, we aim at inspiring consumers every day, especially with our trading partner DFI in Singapore.”
SanLucar received the recognition during a trip to Asia as part of its international expansion plan. In Singapore, the company visited its local partner DFI Retail Group, the leading pan-Asian retailer that operates around 11,000 points of sales. DFI is the name behind some of the largest and most trusted food retail brands in Asia, including Cold Storage, CS Fresh, Giant, Guardian, Lucky Supermarket, Oliver’s, and Wellcome. Besides the food sector, the group is also active in other industries such as convenience, health & beauty, home furnishings, restaurants, and other retail.
Only 10 months after landing on Asian market, SanLucar is already present in Singapore, Hong Kong, Cambodia, and Central China, and issuccessfully working with selected retail partners in each of these countries with its premium concept.
“Our brand, our premium products, and concepts fit perfectly into the Asian market. We are very pleased with the great positive response we have received in such a short time,” said Armin Rehberg.
About SanLucar.
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, The Middle East, and Canada. The portfolio also includes smoothies, flowers and plants, olive oil and ice cream.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco, and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Sonia Gabarda
Press Department
SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. + 34 96 142 40 40
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