This is how veganuary tastes!

SanLucar, the premium fruit and vegetable brand, and the cooking app Kitchen Stories are celebrating vegan January with sunny fruit and delicious recipes. This is already their third successful collaboration.

The celebrations continue in January! Eating purely plant-based for a month is not a sacrifice, it’s delicious. From 1 January to 31 January, SanLucar is offering extra-sweet, low-fibre mangoes, creamy avocados, seedless lemons with edible peel, sun-kissed pineapple and fruity olive oil as secondary placements in its stores during Veganuary, i.e. vegan January. With these ingredients and tasty download recipes from the Kitchen Stories cooking app, customers can cook vegan and dine heavenly. Dishes such as “Spaghetti with creamy avocado and lime sauce” or “Avocado and citrus salad with nut pesto” whet the appetite for vegan food. And as we all know, that’s good for people and the climate. “Our vision is to bring natural joie de vivre and health to people. And we want to drive this forward with this Veganuary campaign. Trying out new recipes with our fruit and vegetables is really fun. And the dishes taste fantastic,” says Nuria Pizán, Brand & Creative Director at SanLucar. At the POS, the Veganuary campaign is accompanied by top signs, display stands and recipe folders. The attractively designed secondary placements also attract customers and ensure a significant increase in sales. “The two previous campaigns with the Kitchen Stories cooking app were already a huge success. We reached 31.8 million contacts with the last Kitchen Stories campaign and achieved 83% more sales thanks to the Kitchen Stories secondary placements,” says Nuria Pizán.

About SanLucar.

SanLucar is a globally active company that wants to bring people natural joie de vivre and health in a way that it can be proud of.