SanLucar, the premium fruit and vegetable brand, and the cooking app Kitchen Stories are celebrating vegan January with sunny fruit and delicious recipes. This is already their third successful collaboration.
The celebrations continue in January! Eating purely plant-based for a month is not a sacrifice, it’s delicious. From 1 January to 31 January, SanLucar is offering extra-sweet, low-fibre mangoes, creamy avocados, seedless lemons with edible peel, sun-kissed pineapple and fruity olive oil as secondary placements in its stores during Veganuary, i.e. vegan January. With these ingredients and tasty download recipes from the Kitchen Stories cooking app, customers can cook vegan and dine heavenly. Dishes such as “Spaghetti with creamy avocado and lime sauce” or “Avocado and citrus salad with nut pesto” whet the appetite for vegan food. And as we all know, that’s good for people and the climate. “Our vision is to bring natural joie de vivre and health to people. And we want to drive this forward with this Veganuary campaign. Trying out new recipes with our fruit and vegetables is really fun. And the dishes taste fantastic,” says Nuria Pizán, Brand & Creative Director at SanLucar. At the POS, the Veganuary campaign is accompanied by top signs, display stands and recipe folders. The attractively designed secondary placements also attract customers and ensure a significant increase in sales. “The two previous campaigns with the Kitchen Stories cooking app were already a huge success. We reached 31.8 million contacts with the last Kitchen Stories campaign and achieved 83% more sales thanks to the Kitchen Stories secondary placements,” says Nuria Pizán.
About SanLucar.
SanLucar is a globally active company that wants to bring people natural joie de vivre and health in a way that it can be proud of.
With a range of around 100 delicious fruit and vegetable varieties from more than 35 countries, SanLucar is the brand with the widest range of top-quality products in German, Austrian and Dutch retail. The portfolio also includes smoothies, fresh cut, flowers and plants. SanLucar is currently expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, Russia, the Middle East and North Africa.
SanLucar, founded in 1993 by Stephan Rötzer, has its headquarters in Valencia (Spain) and employs more than 4,000 people in Germany, Austria, the Benelux countries, Italy, Spain, Ecuador, Dubai, South Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philosophy of “Taste in harmony with people and nature” is the foundation for everything SanLucar does and the basis for many social and sustainable projects.
About Kitchen Stories.
Kitchen Stories is a digital, video-based cooking platform, available as an app, website, on smart TVs or via Amazon Echo Show. The app alone has over 22 million downloads in 150 countries and has been recognised as “Best of” several times (including the Apple Design Award). Many millions of people are inspired every month via the social media channels of the platform, which was founded in Berlin in 2013. BSH Hausgeräte GmbH has been a strategic investor since 2017.
If you wish to receive more information, please don’t hesitate to contact us:
Sonia Gabarda
Press Department SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. (+34) 96142 40 40
Press release
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