Trip to Spain with its »Snow White«.

Seven dwarves, a mirror, and an apple. Snow White is alive! Disney’s “Snow White” enchants with wonderful characters, lots of action and fairytale charm. SanLucar, the premium fruit and vegetable brand, gives a clear answer to the question of which fruit is the most beautiful.

In line with the “Snow White” promotion, SanLucar retailers can make their POS look like a fairy tale. The highlight of the campaign is a raffle to win a trip for four people to Spain. With this special prize, the winners can not only visit Spain, but also get to know the fields of Llusar, SanLucar master grower. Close to Valencia, the winners will have the opportunity to eat lots of fruits and learn about the Llusar family’s cultivation methods.

Strawberries, pineapples, blueberries, mixed berries, mangos, avocados, and passion fruit: all feature “Snow White” characters on the packaging, inviting young & old film fans and fruit lovers to try them. “Everyone loves Snow White and everyone loves sweet fruit,” says Nuria Pizán, Brand & Creative Director at SanLucar. “With our collaboration, we want to whet the appetite for fairytale fruits.” SanLucar has long been a strong advocate of wholesome nutrition for kids and helps parents to encourage their children to eat healthily.

Within the framework of the promotion, SanLucar retailers will be equipped as usual with practical and eye-catching sales materials such as top signs, display stands and raffle folders. Social media activities on Instagram, TikTok and Facebook round off the fairytale spectacle.The promotion starts at the end of February. More information at www.sanlucar.com