In the Champions League match celebrated last Wednesday, the premium fruit and vegetable company handed over a check worth of 35.000 euros to support the organization Arche Stuttgart and a SanLucar DREAMS project in South Africa
The collaboration between SanLucar and VfB Stuttgart as a new service partner of the German soccer team began in August 2023 and after initial campaigns – such as the successful SanLucar and VfB fundraising campaign in the spring of this year, which raised 25,000 euros for good causes – a new solidarity initiative was launched in October of this year, which has managed to exceed the sum, reaching a record 35,000 euros. This money will go equally to two social projects. On the one hand, 17,500 euros will go to the Arche charity in Stuttgart and the other half to a SanLucar DREAMS project that the premium fruit and vegetable brand and VfB Stuttgart will jointly carry out in South Africa. The goal of the SanLucar DREAMS project is to introduce children in the SanLucar farm regions to football, while also teaching values such as team spirit, discipline, and self-confidence. To achieve this, football fields will be created, and local trainers will be professionally trained with the support of VfB.
The special campaign, which was launched in October with an exclusive new SanLucar product line, highlighted SanLucar premium products such as blueberries, mandarins, oranges, lemons, grapes, plums, mangoes, avocados, and FreshCut. These products were presented with the popular SanLucar & VfB Fritzle sticker (the famous mascot of the German football club). Customers could also win great prizes with SanLucar and VfB collector cards, such as tickets to VfB games and Champions League matches.
The donation check was handed over to VfB board members Alexander Wehrle and Rouven Kasper and VfB Foundation manager Steffen Lindenmaier by SanLucar CEO Armin Rehberg and his German team during last Wednesday’s match against Young Boys Bern.
“Rounding off a Champions League match with such a great campaign for social causes is simply a great thing and makes us proud. It’s a good example of how we combine international – national – regional and implement it together. A guarantee of
success with heart, combined with healthy nutrition and sport with a great club like VfB Stuttgart and with the support of our local retail partners and merchants. Everything just fits
together,” says SanLucar CEO Armin Rehberg.
“If we can make a difference with a strong partner like VfB and the support of professional sport with two very strong brands for our customers and even more for people who deserve it and perhaps can’t afford it themselves, then it’s simply a great thing and a matter close to our hearts,” says Armin Rehberg.
About SanLucar.
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, The Middle East, and Canada. The portfolio also includes smoothies, flowers and plants, olive oil and ice cream.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco, and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Sonia Gabarda
Press Department
SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. + 34 96 142 40 40
Press release
Offizieller Event-Partner” der EuroBasket.
Mit dem Reifespezialisten vanWylick startet die Premiummarke SanLucar für Obst und Gemüse Ende Februar die Reifung von SanLucar Bananen mit neuer innovativer [...]
Read more
Press release
Tomates Blacky: La novedad más sabrosa de SanLucar.
Die Premiummarke für Obst und Gemüse präsentiert neue Tomate Produktinnovation [...]
Read more