SANLUCAR CONTINUES EXPANSION IN ASIA: PREMIUM BRAND NOW AVAILABLE IN SINGAPORE, HONG KONG, MALAYSIA, AND CENTRAL CHINA

SanLucar, the premium brand for fruit and vegetables, continues its expansion in Asia following the successful market launch in Singapore last year. The brand is now also available in Hong Kong, Malaysia, and Central China. The launch is being carried out in close collaboration with various partners such as the renowned DFI Retail Group, one of Asia’s leading retail companies, and premium retailers like Giant, CS, CS Fresh, Lucky, Mercató, and retailers in China. This strengthens SanLucar’s presence in the region and brings premium quality to Asia’s dynamic markets.

CEO Armin Rehberg and Director of International Markets Jaime Sánchez were personally present during the current Asia trip to support SanLucar’s successful market entry. Their presence underscores the company’s commitment to bringing premium fruit and vegetables to strong markets with the highest quality standards.

During their trip, the next steps were finalized with SanLucar’s future strategic retail partners in the region. These include planned product assortments and specific promotional plans for each country. With over 10,000 stores, SanLucar’s retail partners in Asia offer ideal conditions to spread the vision of natural enjoyment across the continent. “Taste in harmony with people and nature – now also in Asia.”

CEO Armin Rehberg expressed his enthusiasm: “I’m proud of our development and our new partners here in Asia. They and their consumers love our brand and our premium products. We look forward to continued successful collaboration.”

Last year, SanLucar was honored in Singapore with the Raising Brand Award – a testament to strong brand development and consumer trust. The award recognizes the innovation and added value SanLucar brings to the Asian market – a milestone that highlights the brand’s successful development in Asia within its first year. SanLucar has also been invited again to the most important supplier event in Singapore’s retail sector.

With its expansion into Hong Kong and Malaysia, SanLucar reinforces its international growth strategy and emphasizes its ambition to stand for fresh fruit and vegetables of the highest quality worldwide.
“What has always been important to us is to convey that a truly honest premium brand is more than just a marketing product. Our production and premium quality are the core elements of doing things in a way we can be proud of. It’s great to see that our retail partners in Asia truly appreciate this. Asia, alongside our home markets of Germany and Austria, is a fantastic market for our brand with tremendous future prospects,” says Armin Rehberg, CEO of SanLucar.