Off to the sunny South with golden Disney Mickey stickers! Happiness is best when shared. That’s why SanLucar, the premium brand for fruit and vegetables, is launching a high-impact and emotionally engaging promotion featuring the beloved characters from Disney’s “Mickey and Friends” under the motto: “Sharing sweet moments together.” At the heart of the campaign are friendship, shared experiences – and of course, fruity enjoyment.
Starting now, selected SanLucar packaging will feature fun and playful designs of Disney’s “Mickey and Friends”. The focus of this promotion is on selected SanLucar premium products such as grapes, tomatoes, pineapples, avocados, mangoes, oranges, and mandarins.
The big highlight: Hidden inside some of the SanLucar tomato (Kisses and Pralines) and grape packages (Classic Fresh Bag, Candy Fresh Bag, and Natural Bag) are exclusive golden Mickey stickers. Lucky finders of one of these golden Mickey stickers will win an exclusive trip for two to Valencia, Spain – including a visit to a SanLucar citrus farm. Each sticker contains a unique prize code that can be easily entered via the participation form at sanlucar.com/mickey-in-real-life.
SanLucar not only brings delicious fruit into everyday life – but also a touch of magic, joy, and sunny vacation anticipation or nostalgia.
Once again, SanLucar is offering its retail partners eye-catching promotional materials to transform their sales areas into real customer magnets with the colorful campaign designs featuring Mickey and Friends. In addition to POS materials, the experienced SanLucar fruit expert field team provides active support – from creative secondary placements to optimal block placements.
The three most impressive POS implementations will be rewarded with high-value SanLucar vouchers and gifts for the fruit and vegetable departments of the respective retailers.
“Disney stands like no other brand for emotion, imagination, and shared experiences – and that’s exactly what we want to bring to life at the point of sale with our new promotion.
The collaboration with Mickey and Friends is a real eye-catcher and offers our retail partners the chance to transform their fruit and vegetable departments into vibrant worlds of experience,” says SanLucar CEO Armin Rehberg.
The promotion is accompanied by a wide-reaching social media campaign on Instagram, TikTok, and Facebook, aiming to reach especially younger audiences. SanLucar is focusing on creative concepts that provide fresh impulses both at the point of sale and in the digital space.
This creates memorable experiences around the products that stick in the mind and offer real added value to retailers.
About SanLucar.
SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition – in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil. Founded in 1993 by Stephan Rötzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately one billion euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy “Taste in harmony with people and nature” is the foundation of everything SanLucar does and the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Jennifer Heer
Press Department SanLucar Fruit
