SanLucar, the premium brand for fruit and vegetables, is pleased to announce a new collaboration with the young and successful food influencer AnnaAntonje. Starting in August of this year, Anna and SanLucar will regularly share creative content featuring SanLucar products on their social media channels, thereby strengthening the brand’s presence and providing information about SanLucar products in a youthful style.
With over 1.8 million followers on Instagram, AnnaAntonje is one of the most influential voices in the digital food scene. She inspires her community with creative recipe ideas that blend traditional cuisine with modern trends – from sushi tacos to imaginative fruit-based desserts. As a professional photographer, she brings a unique sense of aesthetics and storytelling to her content, making her posts truly stand out.
“Anna embodies exactly the values that SanLucar represents: freshness, quality, and authenticity,” says Armin Rehberg, CEO of SanLucar. “Influencer marketing is a strategic lever for us to emotionally charge our brand and reach new target audiences. With Anna, we’ve found a partner who shares our philosophy and perfectly complements SanLucar with her creative, relatable, and distinctive style. I’m very much looking forward to this journey and the impulses she will bring to our brand and retail partners.”
SanLucar’s retail partners will also benefit from this collaboration: increased visibility at the point of sale, stronger customer loyalty, and high-quality content for shared use on social media.
AnnaAntonje herself is excited: “SanLucar stands for quality, sustainability, and real flavor – values that are very close to my heart. I’m thrilled about this partnership and can’t wait to show my community the love and care that goes into every SanLucar product.”
With this partnership, SanLucar is setting a strong example for modern influencer marketing and the emotional connection between brand, retail, and consumers – with a clear focus on its unique, global production model.
More insights into the collaboration can be found on the official Instagram channels:
About SanLucar
SanLucar is a global company that is dedicated to bringing people a natural joy of life, great taste, and healthy nutrition in a way it can be proud of. With a range of over 100 delicious fruits and vegetables, a focus on premium quality, and its own resource-efficient cultivation worldwide, SanLucar is the brand with the broadest top-quality assortment in the retail sector. The portfolio also includes smoothies, juices, ice cream, flowers and plants, and olive oil.
The company was founded in 1993 by Stephan Rötzer and is headquartered in Valencia (Spain). Today, SanLucar employs around 5,000 people and has an annual turnover of around 1 billion euros within the SanLucar Group. The products are cultivated and distributed in over 35 countries, including Germany, Austria, the Netherlands, Belgium, Spain, Italy, Sweden, Eastern Europe, Canada, the USA, and regions in the Middle and Far East. SanLucar operates worldwide with its own offices and farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Jennifer Heer
Press Department SanLucar Fruit
Tel. + 34 96 142 40 40
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