SanLucar once again at Fruit Logistica.

The premium fruit and vegetable brand will have a new stand design at the Berlin trade fair in Hall 27 – Stand C30 in 2023.

The countdown to Fruit Logistica has already begun and with it the final preparations for the multinational company SanLucar to exhibit at the world’s leading trade fair for fruit and vegetables for another year. The premium fruit and vegetable brand will be returning to the Berlin trade fair from 8 to 10 February and, as always, will be accompanied by its master growers: Antonio Llusar y Cia (citrus fruit), Fresaflor (berries), Frutas Poveda (lemons and stone fruit) and Giuliano (grapes and cherries). “Especially after the years of the pandemic, it is all the more important to see each other in person, talk and exchange new ideas. Fruit Logistica is the ideal event for us to meet and spend time together,” says Stephan Rötzer, owner and founder of SanLucar, adding: “Maintaining our contacts in person has always been very important to us.”

SanLucar novelties.

“This year, in a new showroom concept exclusively for our customers, we are not only showing individual product, packaging or concept innovations, but also complete modules for secondary placements or shelf elements such as our Disney activities, display variants or complete SanLucar tomato concepts. Even before the trade fair, we have already received an incredibly positive response from our retail partners,” says Armin Rehberg, CEO of SanLucar. “Honey drop tomatoes” and “date tomatoes” are two of the new products that the company will be presenting at Fruit Logistica 2023. The “honey drops”, produced in Germany, impress with their excellent flavour, intense honey-sweet taste, wonderfully juicy and crispy-fresh flesh and their handy size, which makes them the ideal snack for in-between meals. As for the date tomatoes, they have a very attractive shape and a particularly balanced flavour thanks to the thermal water that SanLucar uses to grow its tomatoes from Tunisia. Another innovation from SanLucar at this year’s fair is the presentation of the new vegan ice cream line made from seasonal fruit, which customers and interested parties can sample at the fair.