SanLucar participates in the campaign “Keeping raw materials in the cycle” in Austria.

In line with its philosophy “Taste in harmony with people and nature”, SanLucar has joined a campaign in Austria to create consciousness
about the importance to separate and recycle their packaging waste.

In this initiative, launched by ARA-Altstoff Recycling Austria, the premium brand for fruit and vegetables takes part along with
many other organizations based in the country. All of them, committed to the circular economy. With the slogan “We want your packaging raw materials back”, the campaign emphasizes the active role that all – companies and citizens – play in protecting the planet. Even a seemingly small act, such as disposing the packaging in the right container, can help ensure that it returns to the cycle as a valuable raw material.

“At SanLucar, we know how crucial it is to preserve the nature. We therefore place a lot of emphasis on being respectful of the environment and ensure an optimal use of resources. Especially when it comes to packaging,” explains Kathrin Ampferl, Packaging Director at SanLucar.

The premium fruit and vegetable brand, which has been a member of the United Nations Global Compact since 2011, is committed to the 17 Sustainable Development Goals (SDGs). As part of this commitment, the company is continuously researching new environmentally friendly packaging concepts for its products. Among its innovations is the fully recyclable natural paper bag, in which SanLucar sells its
grapes as well as other products such as stone fruit and tomatoes.

Moreover, the enterprise’s latest blueberry packaging is made of 94% FSC-certified paper from sustainable forestry. So wherever possible, the multinational company reduces plastic. However, for reasons of freshness and shelf life, it cannot always do completely without plastic, as with SanLucar “Fresh Cut” fruits. In this case, the product is offered in recycled plastic packaging.

It is absolutely essential that we all do our part and create partnerships with other organizations like ARA. Only then, we can achieve global sustainable development,” Ampferl concludes.