{"id":29299,"date":"2024-03-27T11:56:24","date_gmt":"2024-03-27T10:56:24","guid":{"rendered":"https:\/\/sanlucar.com\/pressemeldungen\/sanlucar-launches-new-premium-banana-concept\/"},"modified":"2024-09-02T12:49:47","modified_gmt":"2024-09-02T10:49:47","slug":"sanlucar-launches-new-premium-banana-concept","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-launches-new-premium-banana-concept\/","title":{"rendered":"SanLucar launches new premium banana concept."},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-d0vfhi-f27113a008475ee43acbac8adc60b3c3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-29299'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-atxs3q-e287a08bcc08afb4318c705e07e0db1a av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-9uc9ue-161cf86275482444cac1c5c3b071d6cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SanLucar bananas grow exclusively in the coastal region of \u201cLos R\u00edos\u201d in Ecuador where they thrive in a tropical-warm climate that is perfect for bananas. To ensure that they reach the consumer in optimal premium quality every day, banana ripening is a fundamental process in the supply chain. To provide this, SanLucar has found in Germany a strong new partner in vanWylick. Through a modern, sustainable, and careful ripening technology, the company addresses the needs of the fruit and ripens the bananas in a controlled manner. Tests<br \/>\nhave shown that this leads to a better taste and a longer shelf life.<\/p>\n<p>In traditional ripening systems, the fruit is often ripened according to a predefined scheme, standardized parameters, and a lot of manual work. However, in modern ripening systems it is possible to monitor the process exactly and therefore provide stress-free and careful ripening. The applied technology makes use of intelligent software control which enables dynamic calculation and adjustment of the optimal fruit ripening settings. The system controls permanently all natural air and respiration gases such as oxygen, nitrogen, carbon dioxide and the fruit gas ethylene. Therefore, it can adjust the optimal settings for the fruit that will be ripened. During the entire process, the fruits are placed in a gas-tight, closed chamber in which the respiratory activity and thus the physiological condition of the fruits are continuously measured. The harmonious interaction of oxygen, heat, humidity, and ethylene &#8211; while maintaining the CO2 level &#8211; ensures that the bananas develop gently until they are ready for consumption.The agricultural area also makes a valuable contribution to the special quality of SanLucar bananas.Hacienda Magdalena is located in a region that is particularly well suited for even growth and careful cultivation. The SanLucar bananas ripen particularly uniform for a period of 12-14 weeks in the central coastal region of Ecuador.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7lr1ee-28e7341d646d67b479ebe8398524b23f av_one_half  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-5be5ae-32086589daaf415dbc742ce005f783a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The temperature and rainfall conditions facilitate a quality-focused and sustainable cultivation. For that reason, fertilizers and pesticides are only used when absolutely necessary. As additional action to protect environment, native trees are planted along the riverbanks. All in line with the SanLucar corporate philosophy: \u201cTaste in harmony with people and nature\u201d. As part of the company\u2019s commitment in the region, SanLucar employeesreceive free meals (breakfast and lunch) and their children benefit from school scholarships, as well asthe DREAMS school support program in the surrounding communities.<\/p>\n<p>\u201cWith our green products from Ecuador and the new sustainable and careful ripening technique, SanLucar launches a new premium banana. The aim is to convince our customers with quality, appearance, taste, shelf life and a real premium banana during the 12 months of the year\u201d, states Armin Rehberg, SanLucar CEO Operations.<\/p>\n<p>In the store, SanLucar is accompanying the sale and presentation of the bananas with secondary placements, as well as promotional actions and materials. The first SanLucar bananas with the new careful and sustainable ripening technology can be expected from the beginning of March.<\/p>\n<p><strong>If you wish to receive more information, please do not hesitate to contact us:<\/strong><\/p>\n<p><strong>Sonia Gabarda<\/strong><br \/>\n<strong>Press Department SanLucar Fruit<\/strong><br \/>\n<strong>sonia.gabarda@sanlucar.com \/ Tel. + 34 96 142 40 40 Extension 2410<\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Together with ripening specialist vanWylick, the premium fruit and vegetable brand SanLucar will start ripening SanLucar bananas at the end of February using new innovative technology for sustainable ripening.<\/p>\n","protected":false},"featured_media":14834,"menu_order":0,"template":"","class_list":["post-29299","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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