{"id":45244,"date":"2024-09-27T11:56:51","date_gmt":"2024-09-27T09:56:51","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=45244"},"modified":"2024-10-01T12:12:07","modified_gmt":"2024-10-01T10:12:07","slug":"campaign-for-a-good-cause","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/campaign-for-a-good-cause\/","title":{"rendered":"Campaign for a good cause."},"content":{"rendered":"
\n

Following the successful collaboration at the beginning of this year, which raised up to \u20ac25,000 for social causes, the premium fruit and vegetable brand SanLucar and the football club VfB Stuttgart are teaming up for a new campaign, available at points of sale in the southern German region of Baden W\u00fcrttemberg.<\/p>\n

During the international matches in October, a new line of SanLucar products with the sticker of the VfB Fritzle (the famous mascot of the German football club), will be launched. This campaign will focus on SanLucar premium fruits such as blueberries, mandarins, oranges, lemons, grapes, plums, mango, avocado and Fresh Cut.<\/p>\n

SanLucar will donate 10% of the potential proceeds from these products to the VfB \u201cBrustring der Herzen\u201d Foundation. This time, at least one regional food project in
\nStuttgart oriented to help people with limited living conditions will be supported; as well as a SanLucar DREAMS project in South Africa. The DREAMS initiative aims to introduce children living in the regions close to the SanLucar farms in the country to football, while also teaching values such as team spirit, discipline, and self confidence. To achieve this, a football pitch is being created and coaches are being trained.<\/p>\n

The campaign is accompanied by SanLucar – VfB trading cards, in which customers can collect the \u201cFritzle Sticker\u201d and win prizes such as tickets to a VfB home game in the European premier class.<\/p>\n

\u201cDoing good is simply fun. Our latest joined campaign showed that there is significant interest in supporting social projects and eating healthily at the same time. Combining this with sport and a great club like VfB Stuttgart is certainly a guarantee of success guided by heart. Everyone benefits. The campaign weeks are accompanied by attractive secondary placement displays in the participating markets,\u201d says SanLucar CEO Armin Rehberg. He adds \u201cThis initiative is a great example of our special commitment to do things in a way we can be proud of, both at international, national and regional level.\u201d<\/p>\n<\/div><\/section><\/div>

THIS CAMPAIGN IS ONLY AVAILABLE IN SUPERMARKETS IN THE REGION OF BADEN-W\u00dcRTTEMBERG IN GERMANY.<\/p>\n

About SanLucar.<\/h2>\n

SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, The Middle East, and Canada. The portfolio also includes smoothies, flowers and plants, olive oil and ice cream.<\/p>\n

SanLucar, founded in 1993 by Stephan R\u00f6tzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco, and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.<\/p>\n

If you wish to receive more information, please don\u2019t hesitate to contact us:<\/strong><\/p>\n

Sonia Gabarda<\/strong>
\nPress Department<\/strong>
\nSanLucar Fruit<\/strong>
\nsonia.gabarda@sanlucar.com<\/a><\/strong>
\nTel. + 34 96 142 40 40<\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":45240,"menu_order":0,"template":"","class_list":["post-45244","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCampaign for a good cause. | SanLucar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlucar.com\/en\/press-releases\/campaign-for-a-good-cause\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign for a good cause. | SanLucar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanlucar.com\/en\/press-releases\/campaign-for-a-good-cause\/\" \/>\n<meta property=\"og:site_name\" content=\"SanLucar\" \/>\n<meta property=\"article:publisher\" 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