{"id":57144,"date":"2025-10-21T16:46:45","date_gmt":"2025-10-21T14:46:45","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&#038;p=57144"},"modified":"2025-10-21T16:46:45","modified_gmt":"2025-10-21T14:46:45","slug":"sanlucar-gewinnt-den-best-instagram-3","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-gewinnt-den-best-instagram-3\/","title":{"rendered":"SANLUCAR AND BORUSSIA M\u00d6NCHENGLADBACH OFFICIALLY FORMALIZE THEIR PARTNERSHIP"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1pxermw-a91325da5b6453d4b792564c3ea99598 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-57144'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-yu4ll4-af92e250dbd9ac458b114651effecd5f av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-m92i9azr-d87816bfce7cf8ad54f4f29968c8a742 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SanLucar, the premium brand for fruit and vegetables, officially signed a long-term partnership agreement today with Borussia M\u00f6nchengladbach at the BORUSSIA-PARK stadium. The partnership, which has been in place since July 1, 2025, is now set to continue through to 2029.<\/p>\n<p>During a meeting at BORUSSIA-PARK, SanLucar CEO Armin Rehberg, SanLucar Global Commercial Director Dominik Wehner, and representatives of Borussia M\u00f6nchengladbach officially signed the agreement, marking the formal start of the partnership. At the same time, concrete joint projects were discussed in the areas of sports, football, youth development, and healthy nutrition. The goal is to combine healthy eating with peak athletic performance while further strengthening SanLucar\u2019s brand presence in professional football.<\/p>\n<p>At the heart of the partnership is the supply of fresh fruit, crunchy vegetables, and popular FreshCut products to all teams \u2013 from professional players and youth squads to the support staff. In this way, SanLucar helps athletes, spectators, and fans boost their performance naturally \u2013 while enjoying delicious, high-quality produce. The SanLucar brand and its premium products will be prominently showcased throughout Borussia M\u00f6nchengladbach\u2019s stadium: on LED boards, stadium screens, and via social media campaigns, SanLucar brings its message of freshness and quality directly to the fans. Joint activations at the point of sale \u2013 especially with retail partners in the region \u2013 are also planned to make the partnership come to life. Additionally, SanLucar will be present in the VIP areas, offering premium fruit baskets and its popular FreshCut products at every home match \u2013 providing refreshing moments of pure enjoyment.<\/p>\n<p>\u201cSanLucar stands for freshness, quality, and enjoyment \u2013 values that perfectly align with sports. Through this partnership, we want to highlight the importance of healthy nutrition for performance and vitality. Borussia M\u00f6nchengladbach is a strong partner for us to bring this message to life \u2013 both on and off the pitch, especially here in the region. We want to showcase what truly defines and distinguishes a premium brand in the fruit and vegetable segment,\u201d says Armin Rehberg, CEO of SanLucar.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-iy9r1k-eb8a5a519eab387e2733fe87dc5698b1 av_one_half  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-m92hqznu-1107a1fee560c14cb0c07d9ec829b560 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>About SanLucar<\/strong><\/h2>\n<p>SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition \u2013 in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers &amp; plants, and olive oil. Founded in 1993 by Stephan R\u00f6tzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately one billion euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy \u201cTaste in harmony with people and nature\u201d is the foundation of everything SanLucar does and the basis for many social and sustainable projects.<\/p>\n<p><strong>If you wish to receive more information, please don\u2019t hesitate to contact us: <\/strong><\/p>\n<p><strong>Jennifer Heer \/ Press Department SanLucar Fruit<br \/>\n<\/strong><\/p>\n<p><strong>SanLucar Fruit <\/strong><\/p>\n<p><strong> <a href=\"mailto:jennifer.heer@sanlucar.com\">jennifer.heer@sanlucar.com<\/a><\/strong><br \/>\n<strong> Tel. <a href=\"tel:+49 7243 525 411 04\">+49 160 7838130 <\/a><\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":57139,"menu_order":0,"template":"","class_list":["post-57144","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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