{"id":57151,"date":"2025-10-21T16:46:25","date_gmt":"2025-10-21T14:46:25","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=57151"},"modified":"2025-10-21T16:46:25","modified_gmt":"2025-10-21T14:46:25","slug":"sanlucar-gewinnt-den-best-instagram-2","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-gewinnt-den-best-instagram-2\/","title":{"rendered":"\u201cSHARING SWEET MOMENTS TOGETHER\u201d: SANLUCAR LAUNCHES DISNEY\u2019S MICKEY AND FRIENDS CAMPAIGN"},"content":{"rendered":"
\n

Off to the sunny South with golden Disney Mickey stickers! Happiness is best when shared.\u00a0That\u2019s why\u00a0SanLucar, the premium brand for fruit and vegetables, is launching a high-impact and emotionally engaging promotion featuring the beloved characters from Disney\u2019s\u00a0“Mickey and Friends”\u00a0under the motto:\u00a0\u201cSharing sweet moments together.\u201d At the heart of the campaign are friendship, shared experiences \u2013 and of course, fruity enjoyment.<\/p>\n

Starting now, selected SanLucar packaging will feature fun and playful designs of Disney\u2019s “Mickey and Friends”. The focus of this promotion is on selected\u00a0SanLucar premium products\u00a0such as grapes, tomatoes, pineapples, avocados, mangoes, oranges, and mandarins.<\/p>\n

The big highlight:\u00a0Hidden inside some of the SanLucar tomato (Kisses and Pralines) and grape packages (Classic Fresh Bag, Candy Fresh Bag, and Natural Bag) are\u00a0exclusive golden Mickey stickers. Lucky finders of one of these golden Mickey stickers will win an\u00a0exclusive trip for two to Valencia, Spain\u00a0\u2013 including a visit to a\u00a0SanLucar citrus farm. Each sticker contains a unique prize code that can be easily entered via the participation form at\u00a0sanlucar.com\/mickey-in-real-life.<\/p>\n

SanLucar not only brings delicious fruit into everyday life \u2013 but also a touch of\u00a0magic, joy, and sunny vacation anticipation or nostalgia.<\/p>\n

Once again, SanLucar is offering its retail partners\u00a0eye-catching promotional materials\u00a0to transform their sales areas into real customer magnets with the colorful campaign designs featuring Mickey and Friends. In addition to POS materials, the experienced\u00a0SanLucar fruit expert field team\u00a0provides active support \u2013 from creative secondary placements to optimal block placements.<\/p>\n

The three most impressive POS implementations\u00a0will be rewarded with\u00a0high-value SanLucar vouchers and gifts\u00a0for the fruit and vegetable departments of the respective retailers.<\/p>\n

\u201cDisney stands like no other brand for emotion, imagination, and shared experiences \u2013 and that\u2019s exactly what we want to bring to life at the point of sale with our new promotion.
\nThe collaboration with Mickey and Friends is a real eye-catcher and offers our retail partners the chance to transform their fruit and vegetable departments into vibrant worlds of experience,\u201d says SanLucar CEO\u00a0Armin Rehberg.<\/p>\n

The promotion is accompanied by a\u00a0wide-reaching social media campaign\u00a0on Instagram, TikTok, and Facebook, aiming to reach especially younger audiences. SanLucar is focusing on\u00a0creative concepts\u00a0that provide fresh impulses both at the point of sale and in the digital space.<\/p>\n

This creates\u00a0memorable experiences\u00a0around the products that stick in the mind and offer\u00a0real added value\u00a0to retailers.<\/p>\n<\/div><\/section><\/div>

About SanLucar.<\/h2>\n

SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition \u2013 in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil. Founded in 1993 by Stephan R\u00f6tzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately one billion euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy \u201cTaste in harmony with people and nature\u201d is the foundation of everything SanLucar does and the basis for many social and sustainable projects.<\/p>\n

If you wish to receive more information, please don\u2019t hesitate to contact us: <\/strong><\/p>\n

Jennifer Heer
\nPress Department SanLucar Fruit<\/strong><\/p>\n

jennifer.heer@sanlucar.com<\/a><\/strong>
\n Tel. +49 160 7838130<\/a><\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":57148,"menu_order":0,"template":"","class_list":["post-57151","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\u201cSHARING SWEET MOMENTS TOGETHER\u201d: SANLUCAR LAUNCHES DISNEY\u2019S MICKEY AND FRIENDS CAMPAIGN | SanLucar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-gewinnt-den-best-instagram-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSHARING SWEET MOMENTS TOGETHER\u201d: SANLUCAR LAUNCHES DISNEY\u2019S MICKEY AND FRIENDS CAMPAIGN | SanLucar\" \/>\n<meta property=\"og:url\" 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