{"id":57158,"date":"2025-10-21T16:54:50","date_gmt":"2025-10-21T14:54:50","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=57158"},"modified":"2025-10-21T16:54:50","modified_gmt":"2025-10-21T14:54:50","slug":"sanlucar-gewinnt-den-best-instagram","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-gewinnt-den-best-instagram\/","title":{"rendered":"SANLUCAR CONTINUES EXPANSION IN ASIA: PREMIUM BRAND NOW AVAILABLE IN SINGAPORE, HONG KONG, MALAYSIA, AND CENTRAL CHINA"},"content":{"rendered":"
\n

SanLucar, the premium brand for fruit and vegetables, continues its expansion in Asia following the successful market launch in Singapore last year. The brand is now also available in Hong Kong, Malaysia, and Central China. The launch is being carried out in close collaboration with various partners such as the renowned DFI Retail Group, one of Asia\u2019s leading retail companies, and premium retailers like Giant, CS, CS Fresh, Lucky, Mercat\u00f3, and retailers in China. This strengthens SanLucar\u2019s presence in the region and brings premium quality to Asia\u2019s dynamic markets.<\/p>\n

CEO Armin Rehberg and Director of International Markets Jaime S\u00e1nchez were personally present during the current Asia trip to support SanLucar\u2019s successful market entry. Their presence underscores the company\u2019s commitment to bringing premium fruit and vegetables to strong markets with the highest quality standards.<\/p>\n

During their trip, the next steps were finalized with SanLucar\u2019s future strategic retail partners in the region. These include planned product assortments and specific promotional plans for each country. With over 10,000 stores, SanLucar\u2019s retail partners in Asia offer ideal conditions to spread the vision of natural enjoyment across the continent. \u201cTaste in harmony with people and nature \u2013 now also in Asia.\u201d<\/p>\n

CEO Armin Rehberg expressed his enthusiasm: \u201cI\u2019m proud of our development and our new partners here in Asia. They and their consumers love our brand and our premium products. We look forward to continued successful collaboration.\u201d<\/p>\n

Last year, SanLucar was honored in Singapore with the Raising Brand Award \u2013 a testament to strong brand development and consumer trust. The award recognizes the innovation and added value SanLucar brings to the Asian market \u2013 a milestone that highlights the brand\u2019s successful development in Asia within its first year. SanLucar has also been invited again to the most important supplier event in Singapore\u2019s retail sector.<\/p>\n

With its expansion into Hong Kong and Malaysia, SanLucar reinforces its international growth strategy and emphasizes its ambition to stand for fresh fruit and vegetables of the highest quality worldwide.
\n\u201cWhat has always been important to us is to convey that a truly honest premium brand is more than just a marketing product. Our production and premium quality are the core elements of doing things in a way we can be proud of. It\u2019s great to see that our retail partners in Asia truly appreciate this. Asia, alongside our home markets of Germany and Austria, is a fantastic market for our brand with tremendous future prospects,\u201d says Armin Rehberg, CEO of SanLucar.<\/p>\n<\/div><\/section><\/div>

About SanLucar.<\/h2>\n

SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition \u2013 in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil. Founded in 1993 by Stephan R\u00f6tzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately one billion euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy \u201cTaste in harmony with people and nature\u201d is the foundation of everything SanLucar does and the basis for many social and sustainable projects.<\/p>\n

If you wish to receive more information, please don\u2019t hesitate to contact us: <\/strong><\/p>\n

Jennifer Heer
\nPress Department SanLucar Fruit<\/strong><\/p>\n

jennifer.heer@sanlucar.com<\/a><\/strong>
\n Tel. +49 160 7838130<\/a><\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":57169,"menu_order":0,"template":"","class_list":["post-57158","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSANLUCAR CONTINUES EXPANSION IN ASIA: PREMIUM BRAND NOW AVAILABLE IN SINGAPORE, HONG KONG, MALAYSIA, AND CENTRAL CHINA | SanLucar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-gewinnt-den-best-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SANLUCAR CONTINUES EXPANSION IN ASIA: PREMIUM BRAND NOW AVAILABLE IN SINGAPORE, HONG KONG, MALAYSIA, AND CENTRAL CHINA | SanLucar\" \/>\n<meta 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