{"id":57805,"date":"2026-02-16T17:12:16","date_gmt":"2026-02-16T16:12:16","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=57805"},"modified":"2026-02-16T17:12:16","modified_gmt":"2026-02-16T16:12:16","slug":"sanlucar-water-management","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-water-management\/","title":{"rendered":"SANLUCAR WATER MANAGEMENT IN HARMONY WITH PEOPLE AND NATURE"},"content":{"rendered":"
\n

SanLucar, the leading premium brand for fruit and vegetables, considers the responsible use of water to be an essential part of its sustainability strategy. The goal is to permanently combine premium quality with responsibility toward people, the environment, and society, while protecting natural resources in the long term.<\/p>\n

The guiding principle \u201cDoing things in a way that makes us proud\u201d shapes every area of the company \u2014 from the selection of varieties and cultivation practices to social and ecological projects in the production countries. The protection of natural resources, such as water, is closely linked to the company philosophy \u201cTaste in harmony with people and nature.\u201d<\/p>\n

As a premium brand with its own cultivation and long-standing partner farms, SanLucar has incorporated water management into its decision-making for many years \u2013 from selecting suitable growing regions to defining production methods. For SanLucar, quality is not only defined by taste and appearance but also sustainable use of resources throughout the entire value chain.<\/p>\n

This applies especially to strawberry production in the Spanish province of Huelva. The region offers ideal climatic conditions for aromatic fruits. However, it also requires particularly careful water management. For years, SanLucar has continuously invested in measures to reduce water consumption. Modern drip\u2011irrigation systems, precise control technologies, soil\u2011moisture sensors, and regular monitoring ensure that water is applied efficiently and according to actual needs. Today, more than 90 percent of SanLucar\u2019s strawberry fields in Huelva are situated in non\u2011critical water areas.<\/p>\n

In addition, SanLucar relies on internationally recognized standards and certifications. The share of certified producers has been steadily increasing, supported by programs such as GlobalG.A.P. SPRING and the Alliance for Water Stewardship (AWS) standard. These initiatives promote sustainable production practices and enable transparent monitoring and assessment of water consumption. The AWS requirements go beyond traditional certifications, as they consider not only individual farms but entire water catchment areas. In Huelva, SanLucar collaborates with local growers, irrigation communities, and authorities to protect water resources in the long term and continue improving them together.<\/p>\n

SanLucar is also pursuing innovative approaches to water management internationally. As part of a European water\u2011scarcity program, solutions for efficient water use in water\u2011poor regions are being implemented. In South Africa, production sites have achieved water\u2011consumption reductions of up to 50 percent. In Tunisia, collected rainwater is used specifically for irrigating tomatoes. In Germany, SanLucar collaborates with a master grower to introduce closed-loop water in strawberry production.<\/p>\n<\/div><\/section><\/div>

In addition to reducing water consumption, protecting its quality also plays a central role. Among other initiatives, SanLucar collaborates with start-ups that develop natural solutions aimed at further reducing the use of plant\u2011protection products. Employees receive regular training, for example on alternatives to chemical products and on their responsible application, helping to prevent water pollution.<\/p>\n

These measures are part of a global sustainability strategy that SanLucar continuously develops in close cooperation with its partners. \u201cWe work every day to improve our processes and minimize our ecological footprint. Only by doing so can we live up to our aspiration to do things in a way that makes us proud,\u201d says Armin Rehberg, CEO of SanLucar. \u201cWe are committed to offering consumers responsibly produced products that are consciously chosen \u2014 and we will remain a reliable partner today and in the future.\u201d<\/p>\n

About SanLucar.<\/h2>\n

SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition \u2013 in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil.<\/p>\n

Founded in 1993 by Stephan R\u00f6tzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately 1.000.000.000 euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Germany, Austria, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Ireland, United Kingdom, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy \u201cTaste in harmony with people and nature\u201d is the foundation of everything SanLucar does and the basis for many social and sustainable projects.<\/p>\n

If you wish to receive more information, please don\u2019t hesitate to contact us:<\/strong><\/p>\n

Jennifer Heer \/ Press Department SanLucar Fruit<\/strong><\/p>\n

SanLucar Fruit <\/strong><\/p>\n

jennifer.heer@sanlucar.com<\/a><\/strong>
\n Tel. + 34 96 142 40 40<\/a><\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":57893,"menu_order":0,"template":"","class_list":["post-57805","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSANLUCAR WATER MANAGEMENT IN HARMONY WITH PEOPLE AND NATURE | SanLucar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-water-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SANLUCAR WATER MANAGEMENT IN HARMONY WITH PEOPLE AND NATURE | SanLucar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-water-management\/\" \/>\n<meta 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