{"id":59369,"date":"2026-07-16T16:53:48","date_gmt":"2026-07-16T14:53:48","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=59369"},"modified":"2026-07-16T16:57:20","modified_gmt":"2026-07-16T14:57:20","slug":"sanlucar-launches-a-fruity-summer-promotion-for-disneys-live-action-film-vaiana-and-inspires-a-taste-for-summer-adventures","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-launches-a-fruity-summer-promotion-for-disneys-live-action-film-vaiana-and-inspires-a-taste-for-summer-adventures\/","title":{"rendered":"SANLUCAR LAUNCHES A FRUITY SUMMER PROMOTION FOR DISNEY\u2019S LIVE-ACTION FILM VAIANA AND INSPIRES A TASTE FOR SUMMER ADVENTURES"},"content":{"rendered":"
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SanLucar, the international premium brand for fruit and vegetables, is inviting consumers to experience summer with all their senses alongside Disney\u2019s live-action film Vaiana. Through this campaign, the company offers retailers a powerful point-of-sale activation featuring a diverse selection of summer fruits. The campaign slogan says it all:\u00a0\u201cDiscover the Taste of Summer.\u201d<\/p>\n

The major summer promotion embraces themes such as sunshine, water, freedom, and a spirit of exploration, transforming them into a colorful fruit world at the point of sale. A true fruit parade celebrating summer. Stone fruits, melons, pineapples, avocados, strawberries, mangoes, and grapes represent enjoyment, variety, and unforgettable summer moments. Fruit and vegetable departments become vibrant experience zones, turning the shopping trip into a flavorful journey that sparks curiosity and refreshes the senses.<\/p>\n

\u201cSummer awakens a desire for adventure,\u201d says Marketing Director Monica Palmieri. \u201cSanLucar and Disney\u2019s Vaiana embody this feeling in a special way: the curiosity to\u00a0discover something new\u2014in nature, in taste, and in a world filled with sunshine and summer spirit. With our promotion, we bring this lifestyle to life through a vibrant summer fruit world.\u201d<\/p>\n

SanLucar CEO Armin Rehberg also believes the campaign perfectly captures the spirit of the season: \u201cSummer is made for moments of enjoyment. With this promotion, we provide retailers with the right materials and an attractive campaign mechanic to showcase our fruit variety and create a compelling in-store presentation.\u201d<\/p>\n

In grocery retail, the promotion transforms stores into a true experiential world through a comprehensive package of POS materials featuring Disney\u2019s Vaiana design. Shelf wobblers, backwalls, floor displays, top signs, and additional promotional elements create a cohesive summer appearance that highlights the fruit assortment and invites shoppers to explore. Digital activities further extend the campaign beyond the store.<\/p>\n

Online, consumers can participate in a sweepstake with 50 movie tickets up for grabs. An additional POS competition strengthens the campaign and creates further incentives: shoppers who purchase promotional fruits\u2014including stone fruits, melons, pineapples, avocados, strawberries, mangoes, or grapes\u2014can participate via the QR code at the POS or online, upload their receipt, and secure a chance to win authentic summer-inspired prizes.<\/p>\n<\/div><\/section><\/div>

As grand prizes, SanLucar is giving away 12 stand-up paddleboards, promising pure fun on the water. In addition, 40 Disney\u2019s Vaiana fan packages are available to win, while another 50 movie tickets will be raffled off via social media. The result is a promotion that combines sunshine, fruit variety, and the feeling of escaping everyday life for a little summer adventure.<\/p>\n

Promotion Timeline at a Glance<\/strong>\u00a0<\/strong><\/p>\n