{"id":59375,"date":"2026-07-16T16:58:50","date_gmt":"2026-07-16T14:58:50","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=59375"},"modified":"2026-07-16T16:58:50","modified_gmt":"2026-07-16T14:58:50","slug":"sanlucar-acquires-strategic-stake-in-twin-river-berries-to-significantly-expand-our-operations-and-growth-in-north-america-and-asia-once-again","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-acquires-strategic-stake-in-twin-river-berries-to-significantly-expand-our-operations-and-growth-in-north-america-and-asia-once-again\/","title":{"rendered":"SANLUCAR ACQUIRES STRATEGIC STAKE IN TWIN RIVER BERRIES TO SIGNIFICANTLY EXPAND OUR OPERATIONS AND GROWTH IN NORTH AMERICA AND ASIA ONCE AGAIN"},"content":{"rendered":"
\n

SanLucar, one of Europe\u2019s leading premium fruit companies with a strong focus on worldwide own production and Twin River Berries, a leading U.S. berry grower and marketer, announce that SanLucar has acquired a controlling ownership stake in Twin River Berries to Go in a Long Term partnership for US and ASIA.<\/p>\n

The partnership brings together two leaders in Fruit & Vegetables with a shared ambition: to become the definitive source of premium fruit for customers across North America and Asia. For SanLucar, this marks a major opportunity to expand after a successful start in the US 3 years ago in one of the world\u2019s most competitive and high\u2011value fresh produce landscapes.<\/p>\n

Two Legacies in the past. One Company now. One exciting future.<\/strong><\/p>\n

Partnerships with the best experts in their fields have always been a core pillar of SanLucar\u2019s philosophy. SanLucar and Twin River Berries share the same vision: to offer the highest\u2011quality, best\u2011tasting fruit year\u2011round and to lead the fruit and vegetable sector as the premium brand of choice.<\/p>\n

\u201cThis partnership is a milestone in our journey to bring extraordinary taste to consumers around the world,\u201d said Stephan R\u00f6tzer, founder and owner of SanLucar Fruit, S.L.U. \u201cTwin River Berries shares our passion for quality, our commitment to responsible agriculture, and our belief that premium fruit should be available every day of the year.\u201d<\/p>\n

Armin Rehberg CEO of the SanLucar Group is pleased and adds: “For me it’s like coming home, because I started my career 30 years ago in the US Retail and for us it’s always important to do the things in a way that we can be proud of and about this new partnership we are really proud. With Twin River and Ben we are able to live now also in US and ASIA our Philosophy -from the Farm to the Fork- let’s give our retail Partners and Consumers Benefits and Differentiations with our Premium Production, Brand and Services.”<\/p>\n

A Meaningful Opportunity for Retailers and Growers<\/strong><\/p>\n

SanLucar\u2019s investment creates a unified company serving customers across North America and Asia as a single, integrated operation. For retailers, the partnership delivers the supply depth, genetic advantage, and year\u2011round availability required by the world\u2019s most demanding buyers\u2014supported by a premium brand that consistently drives consumer trust, loyalty, and higher basket value. For growers, the combined platform offers expanded market access, stronger commercial programs, and the ability to participate in a differentiated, value\u2011driven supply chain that rewards quality and long\u2011term stewardship.<\/p>\n

With the SanLucar brand concept, retailers gain a powerful point of difference in their stores, offering consumers exceptional taste, consistent quality, and an elevated shopping experience. Growers, in turn, benefit from greater visibility and appreciation for their high\u2011quality products, supported by a brand that celebrates excellence from field to shelf.<\/p>\n

The partnership also unlocks new potential through Mexico as a key production region, adding strategic value for North America, Asia, and Europe. Twin River Berries\u2019 established Mexican programs provide SanLucar with a production footprint the company did not previously have\u2014enhancing winter and shoulder\u2011season availability, improving logistics efficiency, and enabling a more seamless 52\u2011week supply model for global customers. This expansion strengthens the company\u2019s ability to deliver premium berries with consistency, freshness, and speed across three continents.<\/p>\n<\/div><\/section><\/div>

Global Supply Meets Local Expertise<\/strong><\/p>\n

Through this partnership, North America gains access to SanLucar\u2019s global supply chain, exclusive varieties, and decades of leadership as a premium brand, layered onto Twin River\u2019s domestic growing programs, farm network, and market relationships. The expanded portfolio will also include Oregon Berry\u2014well known and highly regarded across Asia\u2014further strengthening the company\u2019s offering in one of the world\u2019s most dynamic and discerning fresh fruit markets. The partnership will be a Part of the global, worldwide SanLucar International Market Activities.<\/p>\n

\u201cJoining forces with SanLucar accelerates everything we\u2019ve been building,\u201d said Ben Escoe, President & CEO of Twin River Berries. \u201cTheir genetics, global reach, and brand leadership combined with our U.S. growing platform create a powerhouse uniquely positioned to serve customers who demand the very best. This is a partnership built on shared values and a shared belief in what premium fruit should be.\u201d<\/p>\n

About SanLucar<\/h3>\n

SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition \u2013 in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil.<\/p>\n

Founded in 1993 by Stephan R\u00f6tzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and has experienced remarkable organic growth over the past five years. The SanLucar Group generates approximately \u20ac1 billion in annual revenue, driven by strategic investments in production facilities worldwide.<\/p>\n

Its products are grown and sold in over 35 countries, including Spain, Germany, Austria, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Ireland, United Kingdom, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy \u201cTaste in harmony with people and nature\u201d is the foundation of everything SanLucar does and the basis for many social and sustainable projects.<\/p>\n

About Twin River Berries<\/h3>\n

Twin River Berries is a global leader in premium berry production, delivering consistent quality through sustainable farming, advanced technology, and long\u2011term partnerships. Rooted in family values and strengthened by international expertise, the company cultivates fresh, flavorful berries, every week of the year.<\/p>\n

With a commitment to responsible land stewardship, ethical labor practices, and continuous genetic improvement, Twin River Berries delivers fruit that meets the highest standards of taste, safety, and sustainability. The company\u2019s collaborative approach; working closely with growers, retailers, and logistics partners; creates a transparent, resilient supply chain built for long\u2011term success.<\/p>\n

If you wish to receive more information, please don\u2019t hesitate to contact us: <\/strong><\/p>\n

Jennifer Heer
\nPress Department SanLucar Fruit
\n<\/strong>jennifer.heer@sanlucar.com<\/strong><\/a><\/p>\n

Tel. + 34 648 03 96 03<\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":59380,"menu_order":0,"template":"","class_list":["post-59375","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSANLUCAR ACQUIRES STRATEGIC STAKE IN TWIN RIVER BERRIES TO SIGNIFICANTLY EXPAND OUR OPERATIONS AND GROWTH IN NORTH AMERICA AND ASIA ONCE AGAIN | SanLucar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlucar.com\/en\/press-releases\/sanlucar-acquires-strategic-stake-in-twin-river-berries-to-significantly-expand-our-operations-and-growth-in-north-america-and-asia-once-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SANLUCAR ACQUIRES STRATEGIC 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