{"id":29181,"date":"2023-01-03T11:30:35","date_gmt":"2023-01-03T10:30:35","guid":{"rendered":"https:\/\/sanlucar.com\/pressemeldungen\/so-schmeckt-veganuary\/"},"modified":"2024-08-26T10:31:57","modified_gmt":"2024-08-26T08:31:57","slug":"asi-es-como-sabe-veganuary","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/es\/notas-de-prensa\/asi-es-como-sabe-veganuary\/","title":{"rendered":"As\u00ed es como sabe Veganuary!"},"content":{"rendered":"
\n

SanLucar, la marca premium de frutas y verduras, y la app de cocina Kitchen Stories celebran el enero vegano con fruta soleada y deliciosas recetas. Esta es ya su tercera colaboraci\u00f3n de \u00e9xito.<\/p>\n

Las celebraciones contin\u00faan en enero. Comer exclusivamente a base de plantas durante un mes no es un sacrificio, es delicioso. Del 1 al 31 de enero, SanLucar ofrece mangos extra dulces y bajos en fibra, aguacates cremosos, limones sin pepitas con c\u00e1scara comestible, pi\u00f1a soleada y aceite de oliva afrutado como productos secundarios en sus tiendas durante Veganuary, es decir, el enero vegano. Con estos ingredientes y sabrosas recetas descargables de la aplicaci\u00f3n de cocina Kitchen Stories, los clientes pueden cocinar vegano y cenar divinamente. Platos como \u00abEspaguetis con salsa cremosa de aguacate y lima\u00bb o \u00abEnsalada de aguacate y c\u00edtricos con pesto de nueces\u00bb abren el apetito por la comida vegana. Y como todos sabemos, eso es bueno para las personas y el clima. \u00abNuestra visi\u00f3n es aportar alegr\u00eda de vivir natural y salud a la gente. Y queremos impulsarlo con esta campa\u00f1a de Veganuary. Probar nuevas recetas con nuestras frutas y verduras es muy divertido. Y los platos tienen un sabor fant\u00e1stico\u00bb, dice Nuria Piz\u00e1n, Brand & Creative Director de SanLucar. En los puntos de venta, la campa\u00f1a \u00abVeganuary\u00bb va acompa\u00f1ada de carteles superiores, expositores y carpetas de recetas. Las colocaciones secundarias, con un dise\u00f1o atractivo, tambi\u00e9n atraen a los clientes y garantizan un aumento significativo de las ventas. \u00abLas dos campa\u00f1as anteriores con la aplicaci\u00f3n de cocina Kitchen Stories ya fueron un gran \u00e9xito. Llegamos a 31,8 millones de contactos con la \u00faltima campa\u00f1a de Kitchen Stories y conseguimos un 83 % m\u00e1s de ventas gracias a las colocaciones secundarias de Kitchen Stories\u00bb, afirma Nuria Piz\u00e1n.<\/p>\n

Acerca de SanLucar.<\/h2>\n

SanLucar es una empresa global que tiene como objetivo aportar a las personas salud, naturalidad y alegr\u00eda de vivir, y hacerlo de un modo en que pueda sentirse orgullosa de ello.<\/p>\n<\/div><\/section><\/div>

Con una oferta de aproximadamente 100 variedades de frutas y verduras procedentes de m\u00e1s de 35 pa\u00edses, SanLucar es la marca con la m\u00e1s amplia gama en el mercado alem\u00e1n, austriaco y holand\u00e9s. Su porfolio de productos incluye asimismo smoothies, fruta fresca reci\u00e9n cortada, as\u00ed como flores y plantas y ahora tambi\u00e9n helados. Actualmente, SanLucar se est\u00e1 expandiendo hacia Canad\u00e1, Escandinavia, Italia, Inglaterra, Polonia, Ecuador, Oriente Medio y el Norte de \u00c1frica.<\/p>\n

Fundada en 1993 por Stephan R\u00f6tzer, SanLucar tiene su sede principal en Valencia. La compa\u00f1\u00eda cuenta con m\u00e1s de 4.000 empleados entre sus oficinas y sus fincas agr\u00edcolas en Alemania, Austria, Benelux, Italia, Espa\u00f1a, Ecuador, Dubai, Sud\u00e1frica, Marruecos y T\u00fanez. La filosof\u00eda \u00abSabor en armon\u00eda con las personas y la naturaleza\u00bb constituye el fundamento de todas las acciones de SanLucar y la base de muchos proyectos sociales y sostenibles.<\/p>\n

Acerca de Kitchen Stories.<\/h2>\n

Kitchen Stories es una plataforma digital de cocina basada en v\u00eddeos, disponible como aplicaci\u00f3n, sitio web, en televisores inteligentes o a trav\u00e9s de Amazon Echo Show. Solo la aplicaci\u00f3n se ha descargado m\u00e1s de 22 millones de veces en 150 pa\u00edses y ha sido reconocida varias veces como \u00abBest of\u00bb (incluido el Apple Design Award). Muchos millones de personas se inspiran cada mes a trav\u00e9s de los canales de redes sociales de la plataforma, fundada en Berl\u00edn en 2013. BSH Hausger\u00e4te GmbH es inversor estrat\u00e9gico desde 2017.<\/p>\n

Si deseas recibir m\u00e1s informaci\u00f3n, por favor no dudes en contactar con nosotros:<\/strong><\/p>\n

Sonia Gabarda<\/strong>
\nPrensa SanLucar Fruit<\/strong>
\nsonia.gabarda@sanlucar.com<\/strong><\/a>
\nTel. + 34 96 142 40 40<\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

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