{"id":30449,"date":"2024-04-17T11:52:33","date_gmt":"2024-04-17T09:52:33","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=30449"},"modified":"2024-09-02T11:10:07","modified_gmt":"2024-09-02T09:10:07","slug":"traemos-el-sol-a-tu-plato","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/es\/notas-de-prensa\/traemos-el-sol-a-tu-plato\/","title":{"rendered":"Traemos el sol a tu plato."},"content":{"rendered":"
\n

(Puzol, Valencia. Martes 16 de abril de 2024).- \u00abLleva el sol a tu plato\u00bb- con este prometedor eslogan, la marca premium de fruta y verdura SanLucar junto con la firma tradicional de quesos, Galbani, lanzan una nueva acci\u00f3n promocional en puntos de venta de Alemania. Justo a tiempo para la temporada de picnic, SanLucar sit\u00faa su amplia variedad de tomates y la cremosa mozzarella de Galbani en el centro de sus actividades.<\/p>\n

\u00abNadie puede resistirse a la deliciosa combinaci\u00f3n de queso mozzarella y tomate. Es puro verano\u00bb, explica Nuria Pizan, Brand & Creative director de SanLucar. \u00abGalbani tiene una mozzarella maravillosa y nosotros tenemos no solamente tomates perfectamente madurados al sol, sino tambi\u00e9n albahaca arom\u00e1tica, as\u00ed como aceite de oliva afrutado. Se trata de una mezcla perfecta\u00bb, a\u00f1ade. Una encuesta en l\u00ednea realizada por la plataforma Marketagent revel\u00f3 que la combinaci\u00f3n de tomate, mozzarella y albahaca es la m\u00e1s popular entre los consumidores.<\/p>\n

De noviembre a mayo, los tomates SanLucar proceden del oasis \u00abEl Hamma\u00bb en T\u00fanez. All\u00ed, los frutos maduran hasta convertirse en aut\u00e9nticas delicias. Esto se debe en parte al intenso sol del desierto, as\u00ed como al agua rica en minerales procedente de una fuente de agua geotermal. Adem\u00e1s, los tomates s\u00f3lo se recolectan cuando est\u00e1n perfectamente maduros. Todo ello les confiere un extraordinario aroma y una pulpa firme que realza todos los platos.<\/p>\n

Tanto SanLucar como Galbani son marcas premium fuertes con s\u00f3lidas ra\u00edces en el comercio minorista, cuyas campa\u00f1as conjuntas tuvieron mucho \u00e9xito en el pasado. Por ello, las dos empresas han decidido relanzar sus actividades publicitarias.<\/p>\n

En los puntos de venta, los clientes pueden esperar materiales promocionales como carteler\u00eda, un expositor, carpeta de recetas con c\u00f3digo QR para la descarga de una receta, as\u00ed como un wobbler para la secci\u00f3n de refrigerados.Con actividades en las redes sociales Tik-Tok, Instagram y Facebook, as\u00ed como anuncios espec\u00edficos, SanLucar garantizar\u00e1 un alcance adicional de la promoci\u00f3n. Los minoristas SanLucar recibir\u00e1n adem\u00e1s folletos informativos.<\/p>\n<\/div><\/section><\/div>

LA PROMOCI\u00d3N DE SANLUCAR Y GALBANI EST\u00c1 SOLO DISPONIBLE EN SUPERMERCADOS DE ALEMANIA.<\/h3>\n

Acerca de SanLucar.<\/h2>\n

SanLucar es una empresa global que tiene como objetivo aportar a las personas salud, naturalidad y alegr\u00eda de vivir, y hacerlo de un modo en que pueda sentirse orgullosa de ello. Con una oferta de aproximadamente 100 variedades de frutas y verduras procedentes de m\u00e1s de 35 pa\u00edses, SanLucar es la marca premium con la m\u00e1s amplia gama en el mercado minorista de Alemania, Austria, Pa\u00edses Bajos, Polonia, B\u00e9lgica, Suecia, as\u00ed como de Oriente Medio y Canad\u00e1. Su porfolio de productos incluye asimismo smoothies, flores y plantas, as\u00ed como aceite de oliva y helados.<\/p>\n

Fundada en 1993 por Stephan R\u00f6tzer, SanLucar tiene su sede principal en Valencia. La compa\u00f1\u00eda cuenta con m\u00e1s de 4.000 empleados entre sus oficinas y sus fincas agr\u00edcolas en Alemania, Austria, Benelux, Italia, Espa\u00f1a, Ecuador, Dubai, Sud\u00e1frica, Marruecos y T\u00fanez. La filosof\u00eda \u00abSabor en armon\u00eda con las personas y la naturaleza\u00bb constituye el fundamento de todas las acciones de SanLucar y la base de muchos proyectos sociales y sostenibles.<\/p>\n

Si deseas recibir m\u00e1s informaci\u00f3n, por favor no dudes en contactar con nosotros:<\/strong><\/p>\n

Sonia Gabarda<\/strong>
\nPrensa SanLucar Fruit<\/strong>
\nsonia.gabarda@sanlucar.com<\/a><\/strong>
\nTel. + 34 96 142 40 40<\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":30479,"menu_order":0,"template":"","class_list":["post-30449","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTraemos el sol a tu plato. | SanLucar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlucar.com\/es\/notas-de-prensa\/traemos-el-sol-a-tu-plato\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traemos el sol a tu plato. | SanLucar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanlucar.com\/es\/notas-de-prensa\/traemos-el-sol-a-tu-plato\/\" \/>\n<meta property=\"og:site_name\" content=\"SanLucar\" \/>\n<meta property=\"article:publisher\" 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