{"id":41129,"date":"2024-06-14T15:12:13","date_gmt":"2024-06-14T13:12:13","guid":{"rendered":"https:\/\/sanlucar.com\/?post_type=pressemeldung&p=41129"},"modified":"2024-09-02T14:43:30","modified_gmt":"2024-09-02T12:43:30","slug":"sanlucar-gana-el-german-brand-award-2024","status":"publish","type":"pressemeldung","link":"https:\/\/sanlucar.com\/es\/notas-de-prensa\/sanlucar-gana-el-german-brand-award-2024\/","title":{"rendered":"SanLucar gana el German Brand Award 2024."},"content":{"rendered":"
\n

La compa\u00f1\u00eda SanLucar ha sido galardonada con el German Brand Award 2024 como Marca Excelente en la categor\u00eda \u00abFast Moving Consumer Goods\u00bb y ha recibido una menci\u00f3n especial en la categor\u00eda \u00abBrand Innovation of the Year!\u00bb<\/p>\n

Ayer, 13 de junio, se entreg\u00f3 el prestigioso premio en la gala que alberg\u00f3 el Uber Eats Music Hall de Berl\u00edn. Este a\u00f1o, 1300 marcas de 19 pa\u00edses optaban al codiciado premio. SanLucar fue galardonada en dos categor\u00edas. El razonamiento del jurado: \u00abSanLucar ha logrado crear un v\u00ednculo emocional con su mensaje de marca \u00abSaborea el SOL\u00bb. Con su enfoque constante en la naturalidad, el disfrute saludable y la producci\u00f3n sostenible, SanLucar destaca claramente en el mercado altamente competitivo de los bienes de consumo r\u00e1pido. La combinaci\u00f3n de la m\u00e1xima calidad, un fuerte compromiso con proyectos sociales y ecol\u00f3gicos, as\u00ed como una h\u00e1bil puesta en escenaen el punto de venta demuestra una gesti\u00f3n ejemplar de la marca\u00bb.<\/p>\n

Armin Rehberg, CEO de SanLucar, y Nuria Piz\u00e1n, Directora Creativa y de Marca de la\u00a0 compa\u00f1\u00eda, se dieron cita en Berl\u00edn para recoger el galard\u00f3n.<\/p>\n

\u00abEl Premio a la Marca Alemana muestra y reconoce cu\u00e1nta pasi\u00f3n y creatividad ponemos todos y cada uno de nosotros en la marca SanLucar. Por eso, este gran honor tambi\u00e9n es para todo nuestro equipo, as\u00ed como para nuestros partners\u00bb, afirma Armin Rehberg. Nuria Piz\u00e1n a\u00f1ade: \u00abYa sea mediante un atractivo punto de venta, eficaces colaboraciones con Disney, patrocinios deportivos o publicaciones destacadas en redes sociales como Facebook, Instagram y Tiktok, nuestra marca SanLucar est\u00e1 presente en todos los \u00e1mbitos y los clientes la perciben como una marca simp\u00e1tica y digna de confianza.La misi\u00f3n de SanLucar es proporcionar a todo el mundo las frutas y verduras m\u00e1s sabrosas. Y hacerlo de un modo en el que poder sentirnos orgullosos de ello\u00bb.<\/p>\n<\/div><\/section><\/div>

El \u00abGerman Brand Award\u00bb, que se entrega desde 2016, es un prestigioso premio del sector del marketing y reconoce la profesionalidad y la creatividad en la gesti\u00f3n de marcas.<\/p>\n

Acerca de SanLucar.<\/h2>\n

SanLucar es una empresa global que tiene como objetivo aportar a las personas salud, naturalidad y alegr\u00eda de vivir, y hacerlo de un modo en que pueda sentirse orgullosa de ello. Con una oferta de aproximadamente 100 variedades de frutas y verduras procedentes de m\u00e1s de 35 pa\u00edses, SanLucar es la marca premium con la m\u00e1s amplia gama en el mercado minorista de Alemania, Austria, Pa\u00edses Bajos, Polonia, B\u00e9lgica, Suecia, as\u00ed como de Oriente Medio y Canad\u00e1. Su porfolio de productos incluye asimismo smoothies, flores y plantas, as\u00ed como aceite de oliva y helados.<\/p>\n

Fundada en 1993 por Stephan R\u00f6tzer, SanLucar tiene su sede principal en Valencia. La compa\u00f1\u00eda cuenta con m\u00e1s de 4.000 empleados entre sus oficinas y sus fincas agr\u00edcolas en Alemania, Austria, Benelux, Italia, Espa\u00f1a, Ecuador, Dubai, Sud\u00e1frica, Marruecos y T\u00fanez.
\nLa filosof\u00eda \u00abSabor en armon\u00eda con las personas y la naturaleza\u00bb constituye
\nel fundamento de todas las acciones de SanLucar y la base de muchos proyectos sociales y sostenible<\/p>\n

Si deseas recibir m\u00e1s informaci\u00f3n, por favor no dudes en contactar con nosotros:<\/strong><\/p>\n

Sonia Gabarda<\/strong>
\nPrensa<\/strong>
\nSanLucar Fruit<\/strong>
\nsonia.gabarda@sanlucar.com<\/a><\/strong>
\nTel. + 34 96 142 40 40<\/strong><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":41110,"menu_order":0,"template":"","class_list":["post-41129","pressemeldung","type-pressemeldung","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSanLucar gana el German Brand Award 2024. | SanLucar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlucar.com\/es\/notas-de-prensa\/sanlucar-gana-el-german-brand-award-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SanLucar gana el German Brand Award 2024. | SanLucar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanlucar.com\/es\/notas-de-prensa\/sanlucar-gana-el-german-brand-award-2024\/\" \/>\n<meta property=\"og:site_name\" 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