The premium fruit and vegetable brand will have a new stand design at the Berlin trade fair in Hall 27 – Stand C30 in 2023.

The countdown to Fruit Logistica has already begun and with it the final preparations for the multinational company SanLucar to exhibit at the world’s leading trade fair for fruit and vegetables for another year. The premium fruit and vegetable brand will be returning to the Berlin trade fair from 8 to 10 February and, as always, will be accompanied by its master growers: Antonio Llusar y Cia (citrus fruit), Fresaflor (berries), Frutas Poveda (lemons and stone fruit) and Giuliano (grapes and cherries). “Especially after the years of the pandemic, it is all the more important to see each other in person, talk and exchange new ideas. Fruit Logistica is the ideal event for us to meet and spend time together,” says Stephan Rötzer, owner and founder of SanLucar, adding: “Maintaining our contacts in person has always been very important to us.”

SanLucar novelties.

“This year, in a new showroom concept exclusively for our customers, we are not only showing individual product, packaging or concept innovations, but also complete modules for secondary placements or shelf elements such as our Disney activities, display variants or complete SanLucar tomato concepts. Even before the trade fair, we have already received an incredibly positive response from our retail partners,” says Armin Rehberg, CEO of SanLucar. “Honey drop tomatoes” and “date tomatoes” are two of the new products that the company will be presenting at Fruit Logistica 2023. The “honey drops”, produced in Germany, impress with their excellent flavour, intense honey-sweet taste, wonderfully juicy and crispy-fresh flesh and their handy size, which makes them the ideal snack for in-between meals. As for the date tomatoes, they have a very attractive shape and a particularly balanced flavour thanks to the thermal water that SanLucar uses to grow its tomatoes from Tunisia. Another innovation from SanLucar at this year’s fair is the presentation of the new vegan ice cream line made from seasonal fruit, which customers and interested parties can sample at the fair.

The company’s stand will also showcase the range of flowers and ornamental plants that have been part of the SanLucar range since 2021. Fruit plants such as banana trees, small citrus trees and mini pineapple plants will decorate the SanLucar stand in Berlin. SanLucar’s olive oil will also be tasted at the fair, as well as the already well-known product line of Freshcuts and ready-to-eat fruit salads.

SANLUCAR LOCATION AT FRUIT LOGISTICA: HALL 27-BOOTH C30.

About SanLucar.

SanLucar is a globally active company that wants to bring people natural joie de vivre and health in a way that it can be proud of. With a range of around 100 delicious fruit and vegetable varieties from more than 35 countries, SanLucar is the brand with the widest range of top-quality products in German, Austrian and Dutch retail. The portfolio also includes smoothies, fresh cut, flowers and plants and now also ice cream. SanLucar is currently expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, the Middle East and North Africa. SanLucar, founded in 1993 by Stephan Rötzer, has its headquarters in Valencia (Spain) and employs over 4,000 people in Germany, Austria, the Benelux countries, Italy, Spain, Ecuador, Dubai, South Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philosophy of “Taste in harmony with people and nature” is the foundation for everything SanLucar does and the basis for many social and sustainable projects.

If you wish to receive more information, please don’t hesitate to contact us:

Sonia Gabarda
Press Department SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. (+34) 96142 40 40

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