SanLucar is launching a new tomato variety on the German market: SanLucar Blacky tomatoes have a fruity, fresh and intense aroma, are very juicy and are already particularly popular with gourmets. With their dark coloring and unique shape, they are an absolute eye-catcher at the POS and on the plate at home.
They are grown in natural soil and selected from the most suitable geographical areas. The new Blacky tomatoes from SanLucar grow in the coastal region of Andalusia in southern Spain.
Andalusia’s climate and soil are ideal for the sun-loving fruits, which are irrigated with salt water from the coastal region of Almería. The perfect combination of gentle, mineral-rich and salty water and the soil specially selected for cultivation create the unmistakable taste of Blacky tomatoes. This is characterized by a high Brix value, which gives the tomatoes their pleasant aroma and sweetness. Large caliber tomatoes are sold loose in 3 kg boxes. However, they are also available packed in a 400 gram cardboard tray with an additional “flowpack”, which protects the tomatoes and preserves the aroma.
SanLucar Blacky tomatoes are available from the end of November to mid-May. SanLucar is accompanying the product launch with advertising materials and attractive secondary placements.
About SanLucar.
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top quality assortment in the German, Austrian and Dutch retail market.
The portfolio also includes smoothies, fresh cut, as well as flowers and plants and now also ice cream. Currently, SanLucar is expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, the Middle East and North Africa.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Sonia Gabarda
Press Department SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. (+34) 96142 40 40. Extension 2410
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