SanLucar makes dreams come true with “Wish”.

The Disney movie takes the spotlight in the new promotion of the premium fruit and vegetable brand at the POS in Germany and Austria.

Make a wish! In the wonderful magic land where 17-year-old Asha lives, anything is possible. Likewise, in Disney’s latest movie “Wish”, lots of small and big wishes come true. So does SanLucar, the premium brand for fruit and vegetables, who works every day to satisfy the desires of fruit lovers all over the world.

To mark the premiere of the new animated film, SanLucar is launching a new promotional campaign at German and Austrian points of sale. The highlight will be a raffle of a trip to Valencia for four people. The winners will not only enjoy sun, beach, city, and sea, but also a guided tour to the fields where SanLucar fruit is grown. There, they will learn about the cultivation methods of the premium brand in detail.

SanLucar clementines, oranges, grapefruits, lemons, avocados, mangoes, and pineapples are in the focus of the new campaign, with eye-catching “Wish” stickers promoting the cooperation with Disney. “Wish is a story for the whole family,” explains Nuria Pizán, Brand & Creative Director at SanLucar. “Our fruit will whet the appetite of film lovers, both adults and youngsters.” SanLucar has long been committed to a balanced diet for children and supports parents in their efforts to ensure that their kids eat healthily.

SanLucar retailers will be provided with extensive sales material such as top signs, display stands and sales folders. The campaign will be flanked by social media activities on Instagram, TikTok and Facebook.

THIS PROMOTION IS ONLY AVAILABLE IN GERMANY AND AUSTRIA.