Hooray! It feels a bit like getting a good grade at school, because we’ve won an important award that we’re really pleased about. We have been recognised by the prestigious Global Brands Magazine for “Excellent Brand Reputation in Fresh Produce”. We love our brand as much as we love our fruit, so we are incredibly proud of this recognition. It recognises our outstanding commitment to innovation, quality, brand activities and customer service.
This award means so much to us because it shows that we are on the right track with our mission: To offer everyone the freshest and tastiest fruits, vegetables, juices and smoothies, and the most beautiful flowers. Armin Rehberg, CEO SanLucar: “This award shows that consumers recognise and trust us as a brand. They love our fruit because we offer outstanding quality and freshness on a consistent basis. Because you can’t buy trust, you have to earn it.”
This award means so much to us because it shows that we are on the right track with our mission: To offer everyone the freshest and tastiest fruits, vegetables, juices and smoothies, and the most beautiful flowers. Armin Rehberg, CEO SanLucar: “This award shows that consumers recognise and trust us as a brand. They love our fruit because we offer outstanding quality and freshness on a consistent basis. Because you can’t buy trust, you have to earn it.”
Our Master Growers are an excellent example of this trust. They are part of the SanLucar family and the friendly faces of our brand communication. That’s why we like to show our fields and our real growers and harvesters – to create transparency and promote trust. Every year, we invite consumers and retailers to visit us in our fields so that they can see our honesty and authenticity for themselves.
“Building a successful brand always requires a holistic approach and is always a team effort,” says Nuria Pizan. That’s why we not only develop new varieties and innovative convenience products, but also continuously improve our sustainable cultivation methods. With exciting Disney collaborations and our commitment as a EuroBasket sponsor as well as the VfB partnership, we reach people who value healthy eating. The award ceremony will take place in Dubai in 2025. We are already looking forward to being there and celebrating this special moment.
“Building a successful brand always requires a holistic approach and is always a team effort,” says Nuria Pizan. That’s why we not only develop new varieties and innovative convenience products, but also continuously improve our sustainable cultivation methods. With exciting Disney collaborations and our commitment as a EuroBasket sponsor as well as the VfB partnership, we reach people who value healthy eating. The award ceremony will take place in Dubai in 2025. We are already looking forward to being there and celebrating this special moment.
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