SanLucar, the premium brand for fruit and vegetables, officially signed a long-term partnership agreement today with Borussia Mönchengladbach at the BORUSSIA-PARK stadium. The partnership, which has been in place since July 1, 2025, is now set to continue through to 2029.
During a meeting at BORUSSIA-PARK, SanLucar CEO Armin Rehberg, SanLucar Global Commercial Director Dominik Wehner, and representatives of Borussia Mönchengladbach officially signed the agreement, marking the formal start of the partnership. At the same time, concrete joint projects were discussed in the areas of sports, football, youth development, and healthy nutrition. The goal is to combine healthy eating with peak athletic performance while further strengthening SanLucar’s brand presence in professional football.
At the heart of the partnership is the supply of fresh fruit, crunchy vegetables, and popular FreshCut products to all teams – from professional players and youth squads to the support staff. In this way, SanLucar helps athletes, spectators, and fans boost their performance naturally – while enjoying delicious, high-quality produce. The SanLucar brand and its premium products will be prominently showcased throughout Borussia Mönchengladbach’s stadium: on LED boards, stadium screens, and via social media campaigns, SanLucar brings its message of freshness and quality directly to the fans. Joint activations at the point of sale – especially with retail partners in the region – are also planned to make the partnership come to life. Additionally, SanLucar will be present in the VIP areas, offering premium fruit baskets and its popular FreshCut products at every home match – providing refreshing moments of pure enjoyment.
“SanLucar stands for freshness, quality, and enjoyment – values that perfectly align with sports. Through this partnership, we want to highlight the importance of healthy nutrition for performance and vitality. Borussia Mönchengladbach is a strong partner for us to bring this message to life – both on and off the pitch, especially here in the region. We want to showcase what truly defines and distinguishes a premium brand in the fruit and vegetable segment,” says Armin Rehberg, CEO of SanLucar.
About SanLucar
SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition – in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil. Founded in 1993 by Stephan Rötzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately one billion euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy “Taste in harmony with people and nature” is the foundation of everything SanLucar does and the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Jennifer Heer / Press Department SanLucar Fruit
SanLucar Fruit
Press release
Official event-partner of the EuroBasket.
Mit dem Reifespezialisten vanWylick startet die Premiummarke SanLucar für Obst und Gemüse Ende Februar die Reifung von SanLucar Bananen mit neuer innovativer [...]
Read more
Press release
SanLucar launches new premium banana concept.
Together with ripening specialist vanWylick, the premium fruit and vegetable brand SanLucar will start ripening SanLucar bananas at the end of February using new [...]
Read more