SanLucar, the leading premium brand for fruit and vegetables, has opened a new logistics and administrative site in Ridderkerk, near Rotterdam, to support its rapidly growing overseas business. The modern hub consolidates key functions along the value chain, marking an important milestone in the further development of the company’s international activities. All SanLucar Benelux operations for the region’s day-to-day business are also integrated at this location.
At the new site, logistics, sales, warehouse management, packaging, ripening and quality management are consolidated. This integration enables more efficient processes, faster coordination and creates additional capacity for the dynamically growing overseas categories as well as for strengthening the brand’s presence in the Benelux retail market.
“With the new location in Ridderkerk, we are creating the conditions to manage our overseas business even more precisely and efficiently. At the same time, it is a strong
signal of our sustainable growth and the consistent further development of our international activities,” says Armin Rehberg, CEO of SanLucar.
From Ridderkerk, SanLucar will henceforth manage its business involving bananas, avocados, mangoes, pineapples, citrus fruits, grapes, berries, and stone fruit. The location strengthens the operational management of the overseas business and optimizes the process chain for European markets.
At this new hub, we are consolidating our overseas operations for bananas, pineapples, mangoes, avocados, stone fruit, grapes, citrus, and berries – including packing, quality control, and distribution. The new “SanLucar Benelux Fresh Hub” facility offers SanLucar significant potential for further growth with leading retail partners – across both branded and private-label segments – as well as substantial efficiency gains.
Through this new facility, we see great potential for further growth with our retail partners in both the branded and private label sectors.
“From SanLucar Farms and Origins via Rotterdam to our Retail Partners and the Fork of the Consumers, we see ourselves ideally positioned to deliver added value and services both nationally and internationally,” said Armin Rehberg, CEO of SanLucar.
These include, among others, modern packing and added value services, a high level of automation already in place for cardboard sleeves, punnets, washing, netting, flowpacks, foodtainers, and laser branding, 24/7 controls and optimal storage conditions, efficient packing and delivery processes, as well as a clear focus on operational excellence and consistently highest product quality and freshness.
About SanLucar
SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition – in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil.
Founded in 1993 by Stephan Rötzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately 1.000.000.000 euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Germany, Austria, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Ireland, United Kingdom, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy “Taste in harmony with people and nature” is the foundation of everything SanLucar does and the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Jennifer Heer
Press Department SanLucar Fruit
jennifer.heer@sanlucar.com
Tel. + 34 648 03 96 03
