The premium fruit and vegetable brand and the foundation of the German football team have jointly inaugurated a new sports ground and new training programs for South African students and athletes. Two sport legends were present: Cacau and David Kannemeyer.
SanLucar, the premium brand for fruit and vegetable, and the VfB ‘Brustring der Herzen’ foundation are further expanding their cooperation for social initiatives. Together, they have financed and implemented a new school project near the SanLucar farms in South Africa.
The new DREAMS project, a new sports field, was ceremoniously opened with a major event on the grounds of the secondary school in Saron, South Africa. Former national team players und VfB-Legends Cacau (Germany) and David Kannemeyer (South Africa), as well as a SanLucar delegation consisting of Armin Rehberg, CEO, Dominik Wehner, Commercial Director and Jennifer Heer, Corporate Communication Director, were also present and played football and netball (a type of basketball) together with the children. The games were accompanied by African and international music, and attendees could also taste delicious South African cuisine.
„We are excited about this fantastic and great project together with VfB, the VfB foundation and the local community. It is impressive to see the enthusiasm and commitment that children and young people have shown in embracing the project. This is just the beginning of a new chapter in our DREAMS social responsibility program. At SanLucar we want to do things in a way we can be proud of. In this respect we are very satisfied with what we are doing here in South Africa”, says Armin Rehberg, SanLucar CEO.
Life skills through sports
The DREAMS initiative offers children from socially disadvantaged families the opportunity to play football and netball in a safe environment under the guidance of qualified coaches and learn important life skills at the same time. Both the sporting and personal development of the participants are encouraged to give them new perspectives in life. Life skills are taught in workshops organized by the Stellenbosch Academy of Sports network, Global United FC, SanLucar and the VfB soccer school, among others.
The renovated facilities and programs will not only benefit the 1045 students of the Saron Secondary School, but also the 1200 students of the Primary School and the surrounding community.
SanLucar DREAMS projects in South Africa
SanLucar is committed to numerous social projects in South Africa as part of its DREAMS corporate responsibility program.
These include the caring of the farm employees’ children in the “Speelskool” kindergarten, an after-school care center with academic support through the CAMI tutoring program, a permaculture program for the self-sufficiency of farm employees, the community shop for basic supplies and the “Craft Ladies” program, which gives women the opportunity to pursue their dreams by selling handicrafts.
„With our DREAMS program, we want to contribute to improving the lives of people and our employees in the countries where we are present. We would like to thank VfB and all our other partners supporting us in various initiatives “, states Armin Rehberg.
About SanLucar.
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, The Middle East, and Canada. The portfolio also includes smoothies, flowers and plants, olive oil and ice cream.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco, and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Sonia Gabarda
Press Department
SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. + 34 96 142 40 40
