SanLucar, the premium brand for fruit and vegetable, is expanding its presence in France by acquiring as a first step an important stake in the French company Buonanno. France ranks as the third largest European market for fruits and vegetables by volume, following Italy and Germany, with a total of 10 million tons. However, it holds the top position in value, reaching 25 billion euros.
With over 50 years of experience, Buonanno is a prominent importer and exporter of fresh fruits and vegetables, specializing in vegetable products such as eggplants, peppers, and zucchinis. Additionally, they offer a wide range of fresh products, like lettuce, broccoli, cauliflower, and tomatoes.
“Thanks to Buonanno’s warehouse and its experienced team in France, this new strategic alliance enables us to establish a physical presence in the country, specifically in Perpignan. The SanLucar premium brand products & concepts will therefore expand in the French market, as well as increasing its business with the local retailers under their own brands. SanLucar’s entire international production range will be available for the French market. On top of that, we will use the Buonanno cross-docking platform for our French production and for our southern business to other countries,” said Armin Rehberg, SanLucar CEO. The project will be locally led by Fabien Lefebvre as Business Development Director France and General Manager of Buonanno and supported by SanLucar International Markets team at the SanLucar headquarters. Phillip Arroyo will continue as President of Buonanno during a transition phase until the end of the year.
“We are excited about the opportunities this collaboration will bring and are confident that it will strengthen our position in the European market and will be a part of achieving our ambitious growth goals. With this acquisition and strategic logistics hub, we are laying the foundation for continued growth in a key European market. This new cross-docking platform gives us the opportunity to be less than one day away from Spain, Portugal, and Italy, two days from Morocco, and we are able to deliver anywhere in France in less than 24 hours,” said Rehberg.
The new hub is already certified with all the necessary standards, such as IFS, Ecocert, and GlobalG.A.P.
About SanLucar.
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, The Middle East, and Canada. The portfolio also includes smoothies, flowers and plants, olive oil and ice cream.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco, and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Sonia Gabarda
Press Department
SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. + 34 96 142 40 40
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