The premium brand for fruit and vegetables strengthens its commitment to sport with its support to the two leading tennis tournaments in Germany
The leading brand for fruit and vegetables, SanLucar, is enhancing its sports partnerships in 2025 with new tennis collaborations in Germany. The brand is partnering with the Berlin Tennis Open from June 14-22 and the SanLucar Ladies Open in the city of Aschaffenburg from July 7-13. Both tournaments showcase elite athletic performance, international stars, and promote a healthy, joyful lifestyle on and off the court.
The Berlin Tennis Open, a WTA 500 tournament held at the historic Steffi Graf Stadium, brings together the world’s best female tennis players to compete for the title on the grass. Among the participants are: Aryna Sabalenka (World No. 1, US Open Champion), Madison Keys (Australian-Open-Champ 2025), Coco Gauff (WTA Finals Winner 2024), and Eva Lys, promising German tennis player. A total of 16 of the world’s 18 best players will compete in the renowned tournament. SanLucar will be present with fresh fruit offerings, its own experience stand, and activities for players and guests.
Just a few weeks later, another highlight follows: the SanLucar Ladies Open -renamed after the fruits and vegetables premium brand- that will take place in the city of Aschaffenburg in Northern Bavaria (Germany). This international ITF W50 tournament is supported by the German retailers EDEKA Stenger and Frischezentrum Melzig, together with SanLucar, as main sponsor, emphasizing the company’s commitment to junior sports and the promotion of young talents. Numerous up-and-coming players from Germany, Europe and overseas will compete for important world ranking points and prize money of 40,000 US dollars. The tournament offers not only first-class tennis on clay, but also a varied program for the whole family, including healthy snacks, children’s activities and meetings with the players.
“Sport and tennis stand for fairness, passion, fun, healthy nutrition and international diversity – values that SanLucar also embodies,” says Armin Rehberg, CEO of SanLucar. “We are delighted to be able to contribute to two such special tournaments with our support and wish all participants lots of fun. Both events are very different and demonstrate once again that, regardless our international focus, SanLucar remains dedicated to our key regions in Germany, being deeply committed to this traditional market for our products ,” says Rehberg.
About SanLucar.
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, The Middle East, and Canada. The portfolio also includes smoothies, flowers and plants and olive oil.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco, and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Jennifer Heer
Press Department SanLucar Fruit
jennifer.heer@sanlucar.com
Tel. + 34 96 142 40 40
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