SanLucar, the leading supplier and strong brand of fresh premium fruit and vegetables, is launching a new partnership and cooperation with the premier league club VfL Wolfsburg. As the official partner of the Wolfsburg men’s, women’s and youth football club, SanLucar will supply them with a wide range of fresh fruit, smoothies and Fresh Cut at the Volkswagen Arena and the training ground.
As part of this partnership, SanLucar will also be equipping its retail partners’ points of sale, particularly in the region, with emotional secondary placements centered around the VfL Wolfsburg teams. The SanLucar fruit experts will be on hand to help their retail partners with planning and support. The launch will be accompanied by a series of marketing activities and a strong social media presence as well as VIP tickets for customers and end consumers and many other great activities.
Armin Rehberg, CEO of SanLucar, states: “We are delighted to now have another great partner in professional sport with VfL Wolfsburg. As part of the partnership with VfL Wolfsburg and as an official service partner of VfB Stuttgart, SanLucar is pursuing the goal of healthy nutrition and, above all, creating enthusiasm for our products and our brand. We are looking forward to great mutual activities with VfL Wolfsburg in the men’s and women’s professional divisons together with our retail partners. Sport, especially professional sport, and fresh, great fruit and vegetables are simply perfect partners.”
SanLucar is looking forward to a successful cooperation and to support VfL Wolfsburg on its way to professional football in the men’s, women’s and youth divisions.
About SanLucar.
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, Far and Middle East, and Canada. The portfolio also includes smoothies, ice cream, flowers & plants, and olive oil.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Portugal, Latam, Dubai, South Africa, Morocco, and Tunisia, distributed among its offices and/or own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Sonia Gabarda
Press Department SanLucar Fruit
sonia.gabarda@sanlucar.com
Tel. + 34 96 142 40 40
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