SanLucar, the premium brand for fruit and vegetables, has been awarded the prize for Best Instagram at the “Estrellas de Internet” Awards 2025. This recognition honors companies in the fruit and vegetable sector that have successfully adapted to a new digital reality shaped by the Internet and online marketing.
The award ceremony took place last Wednesday at the Proexport stand during Fruit Attraction in Madrid. The jury commended SanLucar’s ability to connect with consumers through authentic, creative, and engaging content on Instagram, making fresh products part of everyday stories that inspire and delight.
“In the name of SanLucar, we want to thank you wholeheartedly for this recognition. Receiving another ‘Internet Star’ Award fills us with pride and motivates us to continue communicating the world of fruits and vegetables with creativity and closeness,” said Monica Palmieri, Marketing Director at SanLucar, when accepting the award.
“This prize also validates the effort of our entire team, which consistently puts passion into showing that behind every fruit there are stories, people, and values. Thanks to the organization, the jury, and – of course – to all those who follow and interact with us on social media: without you, this would not be possible,” she added.
The “Estrellas de Internet” Awards are organized annually to acknowledge excellence in digital communication within the agri-food sector. With categories such as Best Social Media, Best Blog, Best Online Campaign, and Best E-commerce, companies that innovate and inspire through their digital strategies are celebrated. Armin Rehberg, CEO of SanLucar Group, adds: “We at SanLucar are thankful for receiving this award because we always strive to do things in a way that makes us proud – and we are very proud of this award. It reflects our hard work, our special commitment, and the integrity that define us as an authentic, strong premium brand in fruit and vegetables. A big thank you to our marketing team for their outstanding work.”
About SanLucar.
SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition – in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil. Founded in 1993 by Stephan Rötzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and generates annual revenue of approximately one billion euros within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy “Taste in harmony with people and nature” is the foundation of everything SanLucar does and the basis for many social and sustainable projects.
If you wish to receive more information, please don’t hesitate to contact us:
Jennifer Heer
Press Department SanLucar Fruit
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