We bring sun to your plate.

(Valencia, Spain – Tuesday, 16th April 2024). “Bring the sun to your plate” – with this promising claim, SanLucar, the premium brand for fruit and vegetables, and Galbani, the traditional brand for cheese expertise, are launching a joint promotion in the German retail. Just in time for the picnic season, SanLucar places its wide variety of tomatoes and the creamy Galbani mozzarella at the center of its activities.

“Nobody can resist the tasteful combination of mozzarella cheese and tomatoes. It’s just pure summer,” says Nuria Pizan, Brand & Creative Director at SanLucar.”Galbani has wonderful mozzarella, and we have perfect sun-ripened tomatoes, aromatic basil and fruity olive oil. It’s a perfect match.” An online survey carried out by the platform Marketagent revealed that the combination of tomato, mozzarella and basil is the most popular among consumers.

From November to May, SanLucar tomatoes come from the “El Hamma” oasis in Tunisia. There, the fruits ripen into real delicacies. This is partly due to the powerful desert sun and the mineral-rich water from a thermal spring. In addition, the tomatoes are only harvested when they are perfectly ripe. All of this gives them an intense aroma and firm flesh that enhances every dish.

Both SanLucar and Galbani are strong premium brands with solid retail roots, whose promotions together were very successful in the past. The companies have therefore decided to relaunch their advertising activities.

At the POS, clients can expect advertising materials specially designed for the promotion, consisting of a top sign, display stand, recipe folder with QR code for downloading a recipe, and a wobbler for the refrigerated section. With social media activities on Tik-Tok, Instagram and Facebook as well as targeted advertisements, SanLucar will ensure additional reach for the promotion. The retailer will be also provided with an information leaflet and flyers.