SANLUCAR LAUNCHES MOTHER’S DAY CAMPAIGN “MOM IS OUR HEART” AND STRENGTHENS MEANINGFUL MOMENTS OF ENJOYMENT

SanLucar, the leading premium brand for fruit and vegetables, is launching the Mother’s Day campaign “Mom is our heart” and offering retailers a high-impact point-of-sale activation centered around strawberries and blueberries during this peak season. With this campaign, the company is strategically creating emotional connections for one of the most important occasions of the year.

Especially on Mother’s Day, it’s the gestures that truly matter. It’s about the people who are always there for us – those who are our hearts. With sweet strawberries and crisp blueberries, SanLucar creates moments of pure enjoyment that come from the heart and reflect this special connection. Grown with great care and passion, the berries stand for the highest quality, intense flavor, and genuine appreciation. This makes the delicious fruits a loving gesture for Mother’s Day – for those who are our hearts: For Mom from the bottom of our hearts.

“With our campaign, we want to give retailers the opportunity to effectively combine emotion and enjoyment – ​​and above all, to make the special bond between mothers and their children tangible,” says SanLucar Marketing Director Monica Palmieri. “Presented in eye-catching heart punnets, it becomes a gift that effectively conveys this heartfelt connection. This offers retailers the perfect opportunity to inspire customers at the point of sale and create unforgettable moments.”

SanLucar CEO Armin Rehberg also emphasizes the relevance of the campaign: “Mother’s Day is an important occasion for retailers. With ‘Mom is our heart,’ we create an emotional platform for our products and support our partners in generating targeted attention and additional sales potential.”

To make implementation in retail simple and effective, SanLucar provides a wide range of POS materials, including toppers, top signs, wobblers, and QR codes, which convey clear messages and increase product visibility. Complementary measures on digital channels ensure additional reach and activation.
An integrated prize draw further strengthens the campaign and creates additional incentives for consumers: Anyone who buys SanLucar strawberries or blueberries during the promotional period can participate via the QR code at the POS or online by uploading their receipt.
As the grand prize, SanLucar is raffling off an exclusive getaway for two at the 5-star luxury hotel Egerner Höfe on Lake Tegernsee – a weekend full of relaxation, indulgence, and unforgettable moments.